Halal market in MENA offers opportunities for Vietnamese firms

With a large population and a rapidly growing Halal food market, the Middle East-North Africa (MENA) region is a potential market for Vietnamese businesses.

According to a report by Coherent Market Insights - a global market intelligence and consulting organisation, the Halal food market in the Middle East-North Africa region is forecast to grow at 9.15% between now and 2030.

The market size is expected to increase from 192.6 billion USD in 2022 to over 228 billion USD by 2024. Egypt is one of the most populous Muslim countries in the world, with over 106 million people, of which about 90% are Muslims.

Up to now, Egypt's Halal food regulations are still relatively open, in which Egyptian Halal food quality management agencies only control standards for livestock, poultry and products made from livestock and poultry.

Meanwhile, Saudi Arabia is the largest Halal food market in the region with an expected market size of 60.03 billion USD by 2024.

The market is forecast to reach a yearly growth of 3.8% in the 2023-2029 period.

According to Vietnamese Ambassador to Saudi Arabia Dang Xuan Dung, Vietnamese enterprises have many opportunities to export Halal food products and food production materials to the Saudi Arabian market, particularly lamb, goat, beef, processed seafood, instant noodles, beverages, confectionery, or cosmetics./.