Vietnamese consumers’ preferences for locally-made products have been on the rise for the upcoming Lunar New Year. (Photo: VNA) HCM City (VNA) – Vietnamese consumers’ preferences for locally-madeconfectionaries, jams, and cookies, among others, have been on the rise for theupcoming Tet (Lunar New Year) festivities.
This year, 70 percent of Tet products sold at supermarkets and small markets inHo Chi Minh City, as well as online websites, are domestically produced.
According to Director of the municipal Department of Industry and Trade PhamThanh Kien, eye-catching designs, high quality, and reasonable prices have ledcustomers to increase their confidence in homegrown products. Thus, they havebeen the preferred choice compared to imports of the same kind.
Experts said that understanding consumers’ tastes, culture, and demand is adistinct advantage of local firms. Many brand names have gained their footholdon the domestic market, like Kinh Do, Bibica, Vissan, Sagri, Ba Huan, LongBinh, Phuoc An, and Anh Dao.
Meanwhile, homemade or organic products on e-commerce platforms Lazada, Sendo,and Shopee have won popularity with Vietnamese people.
Pham Thi Minh Tam, a resident from Tan Phu district, Ho Chi Minh City, saidthat she chose foreign goods as Tet gifts for her friends, relatives, andcolleagues because she did not have many choices for made-in-Vietnam products.
“However, I would have preferred to buy locally-made products for Tet. I feelmore secure about their origins and I can get them at a good price”, she said.–VNA
VNA
