Vietnam’s e-commerce boom: a 5.8 bln USD opportunity by 2028

Vietnam’s business-to-consumer (B2C) e-commerce export value is estimated at 145.2 trillion VND (5.8 billion USD) by 2028, with micro, small and medium-sized enterprises projected to contribute 25%.

The Vietnam e-commerce index report 2024 revealed that the sector's growth rate in 2023 increased by over 25% compared to 2022, reaching 25 billion USD. Of this, the online retail sector amounted to 17.3 billion USD, with e-commerce accounting for around 10% of the total retail sales of goods and consumer services.

Addressing environmental issues in e-commerce, a recent survey found that 79% of online customers believe the State should quickly enact and disseminate policies and laws on environmental protection in e-commerce. Additionally, 71% suggested that businesses and online sellers should disclose eco-friendly options to help customers make informed decisions, and 61% of consumers underlined the need for awareness campaigns to promote environmental protection among online shoppers.

The Ministry of Industry and Trade is also accelerating the building of a draft master plan on national e-commerce development from 2026 to 2030. This plan underscores online export as a crucial component of e-commerce development, outlining specific goals, policies and solutions to support micro, small and medium-sized enterprises./.