VITM2020: Tourism sector determined to weather COVID-19 storm

There were less than half of the stalls participating, yet the VITM Hanoi 2020 still stimulated demands with various tours and air tickets offered at prices from 30 to 40 percent lower than the regular, with special attention paid to the upgrade of service quality.
Vietnam’s tourism sector striving for digital transformation. (Photo: Xuan Mai/VietnamPlus)
Vietnam’s tourism sector striving for digital transformation. (Photo: Xuan Mai/VietnamPlus)

Hanoi (VNA) - There were less than half of the stalls participating, yet the VITM Hanoi 2020 still stimulated demands with various tours and air tickets offered at prices from 30 to 40 percent lower than the regular, with special attention paid to the upgrade of service quality.

There are only 250 stall, or a decrease of more than 50 percent, yet the Vietnam International Tourism Mart Hanoi 2020 (VITM 2020) will still be held, a manifestation of the determination for recovery after the COVID-19, and rapid development to turn tourism into a spearhead economic sector.

So said Vu The Binh, Permanent Vice Chairman of the Vietnam Tourism Association, head of the organising board of the VITM 2020, at a press briefing on the event following repeated delays as a result of the pandemic. He elaborated that the event will be held from November 18 -21 at the Friendship – Culture Palace in Hanoi.

The board further said the event will see the participation of more than 300 travel firms, aviation operators, service providers, representatives of state management authorities on tourism, tourism promotion centres, tourism associations of 47 provinces and cities nationwide, and six countries and territory (Thailand, Peru, Japan, republic of Korea, Taiwan, and Colombia).

Indispensible among the VITMs are demand stimulation packages, and discount tours and air tickets. According to firms, despite the crisis caused by the pandemic and many other difficulties, they still continue offering attractive stimulation packages, including those with prices from 30 to 40 percent lower than the regular, with attention paid to the upgrade of the quality of the services.

With the theme of digital transformation to develop Vietnam’s tourism, the sector will demonstrate a pioneer step in digital transformation, making an important contribution to the development of the digital economic sector of the country and helping it develop strongly again after the pandemic.

VITM2020: Tourism sector determined to weather COVID-19 storm ảnh 1Customers queuing to buy discount tickets at a VITM. (Photo: Xuan Mai/VietnamPlus)

At the mart, firms will have exclusive spaces to popularise prgrammes, software and apps of digital transformation for travel companies. The Vietnam Tourism Association has selected and introduced a number of Vietnamese firms that have done the work such as Hahalolo, Luxstay, Gotadi, Plus, Toan Dung Media, etc.

Before the official opening, the association held a forum on digital transformation to develop tourism for state management offices and firms of tourism to exchange experiences, development trends and initiatives in tourism development in association with IT application.

Within the framework of this year’s edition, the organising board will continue holding a ceremony to honour outstanding individuals and collectives with important contributions to tourism of the Vietnam Tourism Association 2019 (VITA Awards). For the first time, honourees will include journalists.

VITM2020: Tourism sector determined to weather COVID-19 storm ảnh 2A nice experience with wild sunflower in Central Highlands. (Source: VietnamPlus)

On November 20, a conference will be held to help build criteria for Vietnamese chefs. Participants will hear reports on the work, discuss, perfect and pass the criteria. Later on, the association will ask the education section and the Vietnam Chefs’ Association to join tourism training establishments in building and implementing the plan on rating Vietnamese chefs.

Another important content of the 2020 mart is the programme with the theme of “Alliance – strength of Vietnam’s tourism”, to be held by the Ho Chi Minh City Tourism Department and Tourism Association, in coordination with the Vietnam Travel Association, the Da Nang Tourism Association, and a number of other tourism association.

This can be described as a chance for tourism firms throughout the country to meet, exchange ideas, and join hands to develop and work out initiatives so as to revive tourism after the pandemic for the future development of Vietnam’s tourism./.

VNA

See more

Nha Trang ranks 11th among the popular summer destinations in 2025. (Photo: laodong.vn)

Nha Trang listed among top 15 global summer destination in 2025

In anticipation of the upcoming peak tourism season, Nha Trang is preparing to host the 2025 Sea Cultural and Tourism Festival under the theme "Nha Trang say hi". The month-long festival, starting in late May, will feature 36 cultural, sporting and artistic events.

Australian tourists are increasingly interested in Vietnam (Photo: Screenshot)

Australian tourists increasingly interested in Vietnam: NZ Herald

From 2023 to 2024, there was a 35% increase in Australian travelers heading to Vietnam. The nation was the ninth most popular destination of Australian travelers last year, when almost 450,000 Australians visited. That was an increase of almost 80% on the figures from a decade ago

The global search volume for tourist accommodations in Vietnam has increased by 10-25% since early 2025. (Photo: VNA)

Search volume for Vietnam’s tourism ranks 7th globally

The top 10 most searched Vietnamese destinations were Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, Hoi An, Vung Tau, Da Lat, Phan Thiet, and Hue. Notably, Vung Tau and Ninh Binh recorded the highest growth in search volume with over 75%.

A show featuring "ao dai" (traditional Vietnamese dress) is held as part of the Vietnam-Italy tourism promotion programme in Milan on May 6. (Photo: VNA)

Vietnam, Italy promote tourism cooperation

VNAT Director Nguyen Trung Khanh said that Vietnam identifies Italy as one of the key markets in Europe. Italian tourists are famous for their refined aesthetic taste, deep understanding of culture, art and history and for their passion for discovering original values and sophistication in experiences.

An overnight cruise ship developed by Everland Group for Bai Tu Long Bay. (Photo: VNA)

Luxury cruises set sail in Bai Tu Long Bay

Situated adjacent to the renowned Ha Long Bay, a UNESCO-recognised World Natural Heritage site, Bai Tu Long Bay is home to over 600 islands and islets, unspoiled beaches, and rich marine biodiversity.