After 5 years of implementation, the "Vietnamese give priority to use Vietnamese goods" campaign has earned positive results, the Vietnam Business Forum Magazine (VBF) said on May 22.
Many Vietnamese brands have gained larger market share in commercial centres, supermarkets, shops and in rural and remote areas, while consumers also have supported and used more and more Vietnamese goods. 2014 marks the fifth year of the implementation of the campaign.
Over the time, it has been aggressively deployed, creating a consensus response in the whole society. Despite the difficulties caused by the economic recession, businesses still strive to improve the quality of their goods and services at reasonable prices, which helps gain consumers' increasing trust.
In particular, 70 percent of domestic consumers trust the quality of Vietnamese goods which account for 70-90 percent in the modern distribution system. Many products have increasingly captured the tastes of Vietnamese such as food, textile products, clothing, kid toys, household items and school supplies.
At a meeting to review the results of the implementation of the campaign "Vietnamese give priority to use Vietnamese goods" held by its Central Steering Committee, Chairman of the Vietnam Fatherland Front Nguyen Thien Nhan said that "Encourage patriotism – Produce cheap but high quality goods - Enhance communications " are the three main pillars of the campaign.
Recently, Prime Minister Nguyen Tan Dung approved a domestic market development plan that shares a connection with the campaign "Vietnamese give priority to use Vietnamese goods” during the period 2014-2020. The purpose of the project is to develop the domestic market and help consumers become aware of manufacturing capabilities of Vietnamese enterprises and the quality of domestic products, goods and services.
The project aims at building a consumer culture based on patriotism and national pride in the long term. In addition, the programme aims to develop the domestic market, to meet the needs of producers and consumers, to promote the development of distribution systems (with domestic enterprises as the core) to facilitate the bringing of local goods to the hands of consumers to enhance purchasing power, stabilise market and improve people’s lives.
In the past 5 years, several measures have been taken to bring the best performance for the campaign. Particularly, due attention has been paid to combating smuggling, fake goods, intellectual property violations and illegal business behaviour. This has made a fundamental change in the management of goods circulated on the market, protecting consumers and Vietnamese businesses.
The domestic market develoment plan also offered four groups of measures which should be taken as following: helping change the perception and behaviour of the community towards domestic goods; supporting the sustainable distribution system of Vietnamese products; enhancing competitiveness of Vietnamese enterprises, cooperatives, small businesses in trading activities; improving the effectiveness of the inspection and control of the market and protecting consumers' rights.
On the task of developing sustainable distribution system of goods with a priority for Vietnamese goods, it is crucial to study and propose policies to strengthen and expand the distribution system, to build modern distribution channels for Vietnamese goods, to diversify forms of distribution, to set a sustainable retail system for Vietnamese goods.
The total funding for the implementation of the domestic market development plan associated with "Vietnamese give priority to use Vietnamese goods” campaign during the period 2014 - 2020 is expected to reach approximately 228.93 billion VND.-VNA
Many Vietnamese brands have gained larger market share in commercial centres, supermarkets, shops and in rural and remote areas, while consumers also have supported and used more and more Vietnamese goods. 2014 marks the fifth year of the implementation of the campaign.
Over the time, it has been aggressively deployed, creating a consensus response in the whole society. Despite the difficulties caused by the economic recession, businesses still strive to improve the quality of their goods and services at reasonable prices, which helps gain consumers' increasing trust.
In particular, 70 percent of domestic consumers trust the quality of Vietnamese goods which account for 70-90 percent in the modern distribution system. Many products have increasingly captured the tastes of Vietnamese such as food, textile products, clothing, kid toys, household items and school supplies.
At a meeting to review the results of the implementation of the campaign "Vietnamese give priority to use Vietnamese goods" held by its Central Steering Committee, Chairman of the Vietnam Fatherland Front Nguyen Thien Nhan said that "Encourage patriotism – Produce cheap but high quality goods - Enhance communications " are the three main pillars of the campaign.
Recently, Prime Minister Nguyen Tan Dung approved a domestic market development plan that shares a connection with the campaign "Vietnamese give priority to use Vietnamese goods” during the period 2014-2020. The purpose of the project is to develop the domestic market and help consumers become aware of manufacturing capabilities of Vietnamese enterprises and the quality of domestic products, goods and services.
The project aims at building a consumer culture based on patriotism and national pride in the long term. In addition, the programme aims to develop the domestic market, to meet the needs of producers and consumers, to promote the development of distribution systems (with domestic enterprises as the core) to facilitate the bringing of local goods to the hands of consumers to enhance purchasing power, stabilise market and improve people’s lives.
In the past 5 years, several measures have been taken to bring the best performance for the campaign. Particularly, due attention has been paid to combating smuggling, fake goods, intellectual property violations and illegal business behaviour. This has made a fundamental change in the management of goods circulated on the market, protecting consumers and Vietnamese businesses.
The domestic market develoment plan also offered four groups of measures which should be taken as following: helping change the perception and behaviour of the community towards domestic goods; supporting the sustainable distribution system of Vietnamese products; enhancing competitiveness of Vietnamese enterprises, cooperatives, small businesses in trading activities; improving the effectiveness of the inspection and control of the market and protecting consumers' rights.
On the task of developing sustainable distribution system of goods with a priority for Vietnamese goods, it is crucial to study and propose policies to strengthen and expand the distribution system, to build modern distribution channels for Vietnamese goods, to diversify forms of distribution, to set a sustainable retail system for Vietnamese goods.
The total funding for the implementation of the domestic market development plan associated with "Vietnamese give priority to use Vietnamese goods” campaign during the period 2014 - 2020 is expected to reach approximately 228.93 billion VND.-VNA
