Vietnam News Agency General Director Tran Mai Huong said multimedia wasbecoming an inevitable trend for the survival of news agencies andAsia-Pacific news agencies should cooperate on developing a multimediaplatform on which they can share their products.
Addressing the 14th General Assembly of the Organisation ofAsia-Pacific News Agencies (OANA) which was held in Istanbul, Turkeyfrom Nov. 24-27, Huong called on OANA to make adjustments in line withdeveloping technologies and the information accessing habits of mediaconsumers.
“We are facing greater and morechallenging competition as a number of our traditional key clients –some print newspapers – have already disappeared,” Huong said.
“However, multimedia becomes an inevitable trend for the survival ofnews agencies and our VNA, like other fellow news agencies, in on that track,” he added.
He called on OANA to cooperate on developing amultimedia platform on which member agencies can share video clips asthey have done so far with text news and photos.
“With this, member agencies can reduce production costs and raiseprestige, as well as deliver more lively messages about our owncountries,” he said.
On the sidelines of theassembly, a cooperation agreement between Vietnam News Agency (VNA) andMehr News Agency (MNA) of Iran was signed by VNA General Director Huongand MNA Director General Reza Moqadassi.
Thecooperation agreement is aimed at diversifying news sources andpromoting professional cooperation between VNA and MNA. It lays afoundation for information exchange and professional cooperation,particularly for exchange of video clips and TV programmes in theEnglish language which are of great importance in the present digitaland mutimedia age.
The two sides also pledged to extend their cooperation to all international forums at which they are represented.
The agencies attending the assembly and its parallel meetings of the32 nd Executive Board Meeting (EBM) and the Editorial and TechniqueCommittee Meeting (ETBM) were representatives from Asia-Pacific newsagencies, as well as from media organisations in the Mediterranean andthe Balkan regions.
The assembly aimed to assessachievements and implementation of activities put forward at the 13thOANA General Assembly held in Jakarta, Indonesia, in December 2007. Theparticipants discussed and adopted the Istanbul Declaration which, amongother things, spelled out the need for OANA members to increasecooperation in light of globalisation of information and developmentstaking place in cyberspace. The assembly also discussed ways ofstrengthening the mechanism for exchange of news, information and visualcontent between member agencies.
Participantsstressed the importance of adopting multimedia in a world of globaldigital changes, the need for news agencies to stay aware of new trendsand challenges in the era of new media, and to look for innovative waysto reach target audiences. They said these can be achieved partlythrough more OANA cooperation.
During the assembly,two seminars on the themes, “The future of news agencies in the digitalage” and “The role of news agencies in the dialogue among civilisationsand cultures” were also held with the participation of Bulent Arinc,Turkey’s Minister of State and Deputy Prime Minister and many otherTurkish officials.
Hilmi Bengi, the Director Generalof Anadolu Agency of Turkey, assumed the presidency of OANA at theconclusion of the assembly and Anadolu will serve as its secretariat forthe next three years.
The Trend News Agency ofAzerbaijan and National Iraq News Agency were accepted as the 42nd and43rd members of the organisation.
The 15th OANA General Assembly is scheduled to take place in Saudi Arabia in 2013./.
Addressing the 14th General Assembly of the Organisation ofAsia-Pacific News Agencies (OANA) which was held in Istanbul, Turkeyfrom Nov. 24-27, Huong called on OANA to make adjustments in line withdeveloping technologies and the information accessing habits of mediaconsumers.
“We are facing greater and morechallenging competition as a number of our traditional key clients –some print newspapers – have already disappeared,” Huong said.
“However, multimedia becomes an inevitable trend for the survival ofnews agencies and our VNA, like other fellow news agencies, in on that track,” he added.
He called on OANA to cooperate on developing amultimedia platform on which member agencies can share video clips asthey have done so far with text news and photos.
“With this, member agencies can reduce production costs and raiseprestige, as well as deliver more lively messages about our owncountries,” he said.
On the sidelines of theassembly, a cooperation agreement between Vietnam News Agency (VNA) andMehr News Agency (MNA) of Iran was signed by VNA General Director Huongand MNA Director General Reza Moqadassi.
Thecooperation agreement is aimed at diversifying news sources andpromoting professional cooperation between VNA and MNA. It lays afoundation for information exchange and professional cooperation,particularly for exchange of video clips and TV programmes in theEnglish language which are of great importance in the present digitaland mutimedia age.
The two sides also pledged to extend their cooperation to all international forums at which they are represented.
The agencies attending the assembly and its parallel meetings of the32 nd Executive Board Meeting (EBM) and the Editorial and TechniqueCommittee Meeting (ETBM) were representatives from Asia-Pacific newsagencies, as well as from media organisations in the Mediterranean andthe Balkan regions.
The assembly aimed to assessachievements and implementation of activities put forward at the 13thOANA General Assembly held in Jakarta, Indonesia, in December 2007. Theparticipants discussed and adopted the Istanbul Declaration which, amongother things, spelled out the need for OANA members to increasecooperation in light of globalisation of information and developmentstaking place in cyberspace. The assembly also discussed ways ofstrengthening the mechanism for exchange of news, information and visualcontent between member agencies.
Participantsstressed the importance of adopting multimedia in a world of globaldigital changes, the need for news agencies to stay aware of new trendsand challenges in the era of new media, and to look for innovative waysto reach target audiences. They said these can be achieved partlythrough more OANA cooperation.
During the assembly,two seminars on the themes, “The future of news agencies in the digitalage” and “The role of news agencies in the dialogue among civilisationsand cultures” were also held with the participation of Bulent Arinc,Turkey’s Minister of State and Deputy Prime Minister and many otherTurkish officials.
Hilmi Bengi, the Director Generalof Anadolu Agency of Turkey, assumed the presidency of OANA at theconclusion of the assembly and Anadolu will serve as its secretariat forthe next three years.
The Trend News Agency ofAzerbaijan and National Iraq News Agency were accepted as the 42nd and43rd members of the organisation.
The 15th OANA General Assembly is scheduled to take place in Saudi Arabia in 2013./.
