At the event (Photo: VNA) The event, organised by the PartyCentral Committee’s Commission for Information and Education, the DiplomaticAcademy of Vietnam and the Australian Embassy in Vietnam, was among activitiescelebrating the 50th founding anniversary of Vietnam - Australia diplomaticrelations this year.
Standing Vice Chairman of the Steering Committee for External Information Service Le Hai Binh speaks at the event. (Photo: VNA) Amid the fourth Industrial Revolution with the appearance of new communication methods like the internet and social media, international influence has even more space, environment, and instruments to grow and spread.
In that trend, the governments of many countries are stepping up theapplication of information technology, digital technology, and new means ofmedia, especially social networks, to national and global governance.
Binh noted that aside from a judiciousand appropriate foreign policy, Australia’s influence derives from a cultural uniqueness, developed economywith high competitiveness, and advanced education. Facing the boom of modernmedia means, the Australian Government has grasped the new situation and issuedsuitable policies, he added.
At the workshop, participants listenedto speeches about Vietnam and Australia’s policies on strengthening its international influenceand building national brands amid the surge of new media means, the initiativeto build a database system for popularising Vietnam’s images in cyberspace, andAustralia’s initiative to carry out the public diplomacy strategy.
Theyalso discussed the role of international media in promoting national influence, digital diplomacy towards the building of a sustainable world, theeffectiveness and reform of the implementation of the public diplomacystrategy, strong and weak points of modern media means, the effectiveness andimpacts of digital diplomacy, and the issue of ethics in the era of digitaldiplomacy./.
VNA
