Business

Australia – potential market for Vietnam goods

Australia is a choosy but promising market with large consumption capacity, Vice President of Australia-Vietnam Business Council Cann Lee has said.
Australia – potential market for Vietnam goods ảnh 1Seafood processing for exports (Illustrative image. Source: VNA)
Hanoi (VNA) – Australia is a choosy but promising market with largeconsumption capacity, Vice President of Australia-Vietnam Business Council CannLee has said.

He noted that penetrating this market is tough, but maintaining a foothold iseven more difficult.

Speaking at a recent Australia and Vietnam investment and trade expo in Hanoi,Lee said a delegation of 70 Australian businesses operating in real estate,finance, environment, mineral and hi-tech agriculture have arrived in Vietnamto seek cooperation opportunities with Vietnamese partners.

Vietnam is the second most attractive market in Southeast Asia to Australianfirms, only after Indonesia, due to Vietnam’s political stability and dynamicmarket, he noted.

Notably, the Vietnamese Government has devised incentives to supportenterprises seeking business opportunities in the country. 

Bilateral trade has increased in recent years after the two countries joined afree trade agreement signed between Australia, New Zealand and ASEAN in 2009.

In 2016 alone, two-way trade reached 5.26 billion USD, a year-on-year rise of6.5 percent, according to Vietnam Customs.

Vietnam exported 2.87 billion USD worth of goods to Australia while importing2.39 billion USD from the market.

As of May 2017, Australia ranked 19th among the total 119 countries andterritories investing in Vietnam with 404 projects worth nearly 1.9 billionUSD.

Andrew Martin, Managing Director at Moelis said the company recognised the hugeinvestment opportunities in real estate and finance in Vietnam due to thesectors’ stable growth.

Despite huge import demand, many Vietnamese staples have struggled to conquerthe Australian market, Lee said, with quality of goods the biggest difficultyfor Vietnamese firms.

Director of Hoang Lan Co. Ltd. Nguyen Thi Nga said businesses should followinternational standards to meet the requirements of consumers and improvecompetitiveness and improve the quality management system of factories.

She suggested Vietnamese firms invite experts to inspect the quality ofproducts and bring skilled Australian workers to Vietnam to increase thequality of products and popularise Vietnamese goods in the market.

Australian business representatives advised Vietnam to seek partners inAustralia to better understand the host’s law and market to enter the marketmore easily.-VNA
VNA
#Vietnam #Australia #market #consumption #Australia-Vietnam Business Council #investment #trade #finance #business #hi-tech agriculture #cooperation #opportunities #political stability #Southeast Asia #enterprises #competitiveness #quality #management Australia Vietnam
Follow VietnamPlus

Related News

Vietnam, Australia train future leaders

Vietnam, Australia train future leaders

Fifteen leading Australian universities and executive training providers will participate in the Vietnam – Australia Executive Education and Training Showcase to be held in Vietnam for the first time.
Vietnam-Australia cooperation focuses on economic partnership

Vietnam-Australia cooperation focuses on economic partnership

The Vietnamese and Australia governments on March 31 held their High-Level Consultations on Development Co-operation to discuss results of their long-term development co-operation and the importance of its transformation into an economic partnership.
Vietnam, Australia seek energy cooperation opportunities

Vietnam, Australia seek energy cooperation opportunities

A forum was held in Hanoi on May 23 providing Australia with an insight into the real situation of Vietnam’s energy industry and helping domestic firms to explore the possibility of cooperation with Australian partners.

See more

Production at an FDI enterprise in Tay Ninh province. (Photo: VNA)

FTA Index 2025 to be unveiled later this month

The index is designed to provide valuable information not only for State management agencies but also as an important reference for businesses, foreign investors, and industry associations in planning investment and business activities in Vietnam.

Air Premia, a carrier of the Republic of Korea, will resume flights between Incheon and Ho Chi Minh City from November 5. (Photo: The Courtesy of Air Premia)

Air Premia to resume Incheon–Ho Chi Minh City route from November

Flights will depart Incheon International Airport at 6:40 pm (RoK time) and arrive at Tan Son Nhat International Airport in Ho Chi Minh City at 11 pm (Vietnam time). Return flights will leave Ho Chi Minh City at 12:30 am on Mondays, Tuesdays, Thursdays, Fridays and Sundays, landing in Incheon at 7:40 am.

Production at Viet Hai High-Tech Structure Production Company Limited in Vung Ang Economic Zone. Ha Tinh province aims to develop Vung Ang Economic Zone into a regional centre for industry, energy, seaports and logistics (Photo: VNA)

Revised master plan of Vung Ang EZ approved

The adjustment aims to create a more rational development framework to maximise the zone’s potential and advantages while providing a legal foundation for construction management and ensuring sustainable development.

Illustrative image (Photo: VNA)

Vietnam looks to domestic market to sustain wood industry growth

Vietnam’s wood sector has long been a top foreign-currency earner. Exports of wood and wooden products neared 17.3 billion USD in 2025, reaching more than 160 countries and territories and clearing the high bars set by the US, the European Union and Japan.

Delegates at the event (Photo: VNA)

Vietnam remains key market for Polish food producers

The campaign promotes selected European Union agricultural and food products, including fresh, chilled and frozen beef and pork, fresh apples, apple juice and dried apples, targeting consumers, importers, distributors, retailers and the hospitality sector.

Wei Xiaoli, a representative of Shandong Jindafeng Machinery Co., Ltd., in an interview granted to the Vietnam News Agency. (Photo: VNA)

Chinese firms see strong potential for agricultural mechanisation cooperation with Vietnam

Business representatives said mechanisation not only helps reduce reliance on manual labour but also improves production efficiency, shortens planting and harvesting times, reduces post-harvest losses and enhances the quality of agricultural products. For rice-producing countries like Vietnam, they noted, accelerating mechanisation is an inevitable trend to strengthen the competitiveness of the agricultural sector.

Community-led fisheries groups have become frontline defenders of coastal fisheries. (Photo: VNA)

Community-led fisheries groups strengthen IUU fight in Ha Tinh

With a long coastline and abundant inshore fishing grounds, Ha Tinh has long identified the marine economy as a key growth driver. However, growing fishing pressure and destructive practices have posed major management challenges. Community-led self-management initiatives are now providing an effective solution.

At the VIFC-HCMC (Photo: VNA)

700 bln USD for net zero: Vietnam bets on VIFC

Assoc. Prof. Dr. Nguyen Huu Huan, Vice Chairman of the Executive Board of VIFC-HCMC, said the VIFC will focus on building market infrastructure needed to bridge the gap between big investment pledges and bankable projects.

A view of the launch ceremony for the expanded Vietnam–China cross-border QR payment service. (Photo: NAPAS)

Over 1 billion Weixin Pay users can make QR code payments in Vietnam

NAPAS, Weixin Pay, and BIDV will study the rollout of the reverse payment service, enabling users of Vietnamese banking applications and e-wallets to make QR code payments in China, with the aim of completing a comprehensive cross-border payment ecosystem between the two countries.

Vietnam cuts retail fuel prices on August 6. (Photo: VNA)

Vietnam cuts retail fuel prices on August 6

The maximum retail price of E5RON92 biofuel was reduced by 1,160 VND to 21,728 VND (0.83 USD) per litre, while that of E10RON95-III fell by 1,035 VND to 22,324 VND per litre.

Production of electronic components at Star Engineers Vietnam Co. Ltd. in Binh Xuyen I Industrial Park in Phu Tho province. (Photo: VNA)

Vietnam targets higher-quality FDI under Resolution 10

During the first seven months of 2026, Vietnam attracted more than 38 billion USD in registered FDI, up nearly 58% year-on-year. More importantly, the increase was driven by large-scale, high-tech projects rather than a surge in the number of new investments, signalling a significant improvement in the quality of capital inflows.

A woodchip production line at a plant in Vinh Thuy commune, Quang Tri province (Photo: VNA)

Tackling timber supply bottlenecks needed for value-added processing: experts

Vietnam's wood industry has grown rapidly in recent years, with exports reaching 17.2 billion USD in 2025. Wood and wood products are now shipped to more than 140 countries and territories, making Vietnam an important processing hub in the global supply chain, with key markets such as the US, Japan, China, the European Union and the Republic of Korea.