Brand will be the most important mobile phone purchase consideration for Vietnamese consumers in the future, according to a survey made by TNS market research company.
Under the Global Telecoms Insights (GTI) survey, 41 percent of Vietnam's mobile users said that brand is the most important factor when choosing their next mobile handset, compared to 19 percent who pick their phone based on the model of handset and 12 percent and 11 percent who make their choice based on the content and applications, and the network operator respectively.
According to the survey, brand also remains the most important factor when choosing mobile phones worldwide; however, the worldwide rate is only 29 percent, followed by content and application with 14 percent. Model accounts for 13 percent worldwide.
GTI 2010 is a global study designed to provide an overview of the evolution of mobility and technology in consumer lives. It is used by clients to help with brand, channel and product development strategies through understanding the needs, pain points and changing preferences of 27,000 consumers in 35 markets, including Vietnam./.
Under the Global Telecoms Insights (GTI) survey, 41 percent of Vietnam's mobile users said that brand is the most important factor when choosing their next mobile handset, compared to 19 percent who pick their phone based on the model of handset and 12 percent and 11 percent who make their choice based on the content and applications, and the network operator respectively.
According to the survey, brand also remains the most important factor when choosing mobile phones worldwide; however, the worldwide rate is only 29 percent, followed by content and application with 14 percent. Model accounts for 13 percent worldwide.
GTI 2010 is a global study designed to provide an overview of the evolution of mobility and technology in consumer lives. It is used by clients to help with brand, channel and product development strategies through understanding the needs, pain points and changing preferences of 27,000 consumers in 35 markets, including Vietnam./.
