Vietnamese bananas on display at Lotte supermarkets across the Republic of Korea. (Photo: VNA) Hanoi (VNS/VNA) - For Vietnamese products to enter foreign distributionchannels, it was necessary to be more professional and stable in productquality, said experts.
Foreignsupermarkets such as Aeon, Lotte or MM Mega Market, which are operating in Vietnam, are effective distributionchannels to help consume and export Vietnamese goods. However, it seems thatVietnamese businesses have not taken advantage of it.
Inorder for Vietnamese products to be sold through foreign distribution channels,the criteria for product quality and food safety and hygiene are a priority.
Inaddition, goods put on supermarket shelves need to be supplied in a largequantity, uniform quality and high stability, however, many products ofdomestic companies have not met these criteria, according to experts.
Consumersaround the world are interested in many Vietnamese agricultural products, suchas mango, banana, lychee, longan, and dragon fruit. However, in order to getinto foreign supermarkets like Aeon or Lotte, it was quite difficult, saidexperts.
Forexample, Vietnam's bananas, accordingto Lotte Mart, are popular among Korean consumers, but the criteriafor bananas of Vietnamese farmers to put on the shelves of the supermarketsystems are to be uniform in quality, and must be delivered continuously andsteadily.
However,the factors were difficult to implement not only for Vietnamese banana but alsofor many other agricultural products, according to experts.
AlthoughVietnamese agricultural products have many delicious varieties, which arepopular among both domestic and foreign consumers, the country could notproduce them in a chain to ensure safety and stability as well as other factorsrelated to international standards, therefore, it was very difficult to enterforeign supermarkets.
Dataof the Ministry of Industry and Trade showed that Central Group exported goodsof Vietnamese enterprises through this system only reached 21 million USD in2012 but soared to over 200 million USD last year.
JapaneseAeon has also contributed to the export of Vietnamese enterprises from 200million USD in 2017 to over 500 million USD last year.
Marketexpert Vu Vinh Phu said in order to increase the amount of Vietnamese goodsconsumed through foreign distribution channels, Vietnamese enterprises had toimprove their production capacity to be able to supply products that meet thecriteria and standards of partners.
"Thisis the challenge of the globalisation game that forces every Vietnameseenterprise to strive to assert themselves," Phu told Dai Doan Ket (Great Unity) newspaper./.
Foreignsupermarkets such as Aeon, Lotte or MM Mega Market, which are operating in Vietnam, are effective distributionchannels to help consume and export Vietnamese goods. However, it seems thatVietnamese businesses have not taken advantage of it.
Inorder for Vietnamese products to be sold through foreign distribution channels,the criteria for product quality and food safety and hygiene are a priority.
Inaddition, goods put on supermarket shelves need to be supplied in a largequantity, uniform quality and high stability, however, many products ofdomestic companies have not met these criteria, according to experts.
Consumersaround the world are interested in many Vietnamese agricultural products, suchas mango, banana, lychee, longan, and dragon fruit. However, in order to getinto foreign supermarkets like Aeon or Lotte, it was quite difficult, saidexperts.
Forexample, Vietnam's bananas, accordingto Lotte Mart, are popular among Korean consumers, but the criteriafor bananas of Vietnamese farmers to put on the shelves of the supermarketsystems are to be uniform in quality, and must be delivered continuously andsteadily.
However,the factors were difficult to implement not only for Vietnamese banana but alsofor many other agricultural products, according to experts.
AlthoughVietnamese agricultural products have many delicious varieties, which arepopular among both domestic and foreign consumers, the country could notproduce them in a chain to ensure safety and stability as well as other factorsrelated to international standards, therefore, it was very difficult to enterforeign supermarkets.
Dataof the Ministry of Industry and Trade showed that Central Group exported goodsof Vietnamese enterprises through this system only reached 21 million USD in2012 but soared to over 200 million USD last year.
JapaneseAeon has also contributed to the export of Vietnamese enterprises from 200million USD in 2017 to over 500 million USD last year.
Marketexpert Vu Vinh Phu said in order to increase the amount of Vietnamese goodsconsumed through foreign distribution channels, Vietnamese enterprises had toimprove their production capacity to be able to supply products that meet thecriteria and standards of partners.
"Thisis the challenge of the globalisation game that forces every Vietnameseenterprise to strive to assert themselves," Phu told Dai Doan Ket (Great Unity) newspaper./.
VNA
