This is one of theimportant activities to raise the value and affirm the position of Vietnamesecoffee in the world market, as well as honour coffee growers, processors, andtraders, she added.
With a scale larger than that of the previous editions, this year’s festival will feature 18official activities and some response activities of localities.
There will be some new activities such as a video-making contest to popularise BuonMa Thuot coffee, a musical performance, a festival oflight, photo exhibitions, and a contest to make fine art products from coffeetrees.
Each resident and businessin Dak Lak will be a media ambassador and at the same time a direct beneficiarythrough promotional and communication activities at the festival, the official said./.

