Domestic tourism demand surges over Tet holidays

Ninety percent of rooms in high-end resorts in Sa Pa, in the northern mountainous province of Lao Cai, and Phu Quoc Island off the Mekong Delta province of Kien Giang have been booked for the Tet (Lunar New Year) holidays. Most tourism companies in localities that are popular with tourists have resumed operations.
Domestic tourism demand surges over Tet holidays ảnh 1Many people make travel plans during Tet holiday (Photo: VietnamPlus)

Hanoi (VNA) – Ninety percent of rooms in high-end resorts in Sa Pa, in the northern mountainous province of Lao Cai, and Phu Quoc Island off the Mekong Delta province of Kien Giang have been booked for the Tet (Lunar New Year) holidays. Most tourism companies in localities that are popular with tourists have resumed operations.

The domestic tourism market saw a surge in demand ahead of the Tet holidays after two years of adverse impacts caused by the COVID-19 pandemic. Many tourist attractions have begun to be filled with holidaymakers.

The nine-day Tet holidays and increasing vaccine coverage jointly contributed to people’s decision to travel during the new year, as well as the Government’s policy to revive international travel in the new period.

Domestic tourism during Tet holidays

A survey on demand and trends of tourists in the post-pandemic period conducted by the Tourism Advisory Board, the National Private Economic Development Research Board and VnExpress e-newspaper in December 2021 showed that nearly 90 percent of the more than 10,700 respondents said they want to travel within the next 10 months. 

Of that number, 53.7 percent chose to go on trips in the early months of 2022; 45 percent favoured two to three-day trips and 78 percent hoped to travel in groups of families or friends.

These answers reflect the reality of the tourism market for the Tet holidays. They opted for travelling to nearby attractions in small groups and short trips to ensure safety amid the ongoing pandemic.

Domestic tourism demand surges over Tet holidays ảnh 2Tourists conquer Fansipan peak. (Photo: VietnamPlus)

Representatives of travel companies said that although tourism this year is not as popular as it was before the COVID-19 broke out, the domestic market has seen positive signals of recovery. The most favoured destinations in the southern region include Phu Quoc, Da Lat, Nha Trang, Ba Ria-Vung Tau, Quy Nhon, Da Nang, Ho Chi Minh City and Mekong Delta localities; while Hoa Binh, Lao Cai, Cao Bang, Ha Giang, Son La and Bac Giang are the most-visited in the north.

Demand for air travel from HCM City to Central Highlands, and central and northern localities has been on the rise, with flight occupancy rates over 70 percent. During the 2022 Tet holidays, domestic flight frequency hit about 14,000 with 2.7 million seats, showing that Vietnamese tourism has ‘waken up’ from hibernation, according to the Civil Aviation Authority of Vietnam.

However, the pandemic has forced tourists to change the habit of booking early before the Tet holidays to enjoy low costs. Now, they wait to the last moment before Tet to close the deal, to keep a closer eye on the pandemic situation in destinations.

Many tourist attractions fully booked

A representative of the HCM City-based Saigontourist said that since early October last year, they have served 98 groups of meetings, incentives, conferences, and exhibitions (MICE) regarding tourism, with more than 6,000 domestic visitors travelling to Ha Long, Da Nang, Quy Nhon, Nha Trang, Phan Thiet, Phu Quoc and HCM City. It is projected to serve over 150 MICE groups in the first and second quarters of this year, including the largest one comprising 2,200 members departing to Long Hai.

The high-end tourism segment received increasing bookings for Tet as safety has been considered a top priority. Homestay facilities and resorts near Hanoi have been fully booked.

Domestic tourism demand surges over Tet holidays ảnh 3Photo: Young visitors travel in Hoi An (Photo: VietnamPlus)

Director of the Department of Culture, Sports and Tourism of the Central Highlands province of Lam Dong Nguyen Viet Van said the province’s Da Lat resort city was full of tourists in early January. Many accommodations in the city recorded an occupancy rate of 70 percent, while two-star hotels, villas and bungalows were 90 percent; the figure was higher than 90 percent in three- and five-star hotels.

Tourists opted for pre-Tet travel as the pandemic has been brought under better control. Many facilities stated that they were fully booked between the third and the sixth day of the lunar new year.

Arrivals to Da Lat were mainly travellers from the south, as those from the northern region are more cautious regarding COVID-19.

In addition to strictly complying with the 5K message, travel firms have devised COVID-19 insurance packages to ensure the safety of tourists.

Domestic tourism demand surges over Tet holidays ảnh 4Numerous tourists decide to travel during the Tet holiday. (Photo: VietnamPlus)

A representative of Vietravel said its domestic tourism insurance packages offer a maximum premium of 60 million VND (2,590 USD) per person.

Furthermore, unwanted incidents may occur when travelling amid pandemic time, particularly when departure dates and times must be changed due to complex developments of COVID-19, or visitors suddenly test positive for COVID-19 or have direct contact with patients.

To ensure customers’ rights, some travel companies have built flexible plans such as changing destinations and accommodations and deferring bookings so that tourists may switch to new travel plans with a more suitable schedule.

Travel firms are exerting efforts to offer more incentives for customers, thereby creating momentum for the tourism sector./.

VNA

See more

Da Nang beach attracts a large number of visitors (Photo: VNA)

Da Nang draws visitors with vibrant lineup of beach festivals, cultural events

Since mid-April, the city has rolled out a series of cultural and artistic programmes across various venues. Among the highlights are the exhibitions “Sac mau Dat Quang,” held from April 15 to May 5 at the Da Nang Fine Arts Museum, and “Giao diem Viet Nam,” running from April 17 to May 17 at the Da Nang Museum. These exhibitions offer multi-dimensional perspectives on culture, people and contemporary life.

A beach in Co To (Photo: VNA)

Quang Ninh gears up for peak summer tourism surge

Quang Ninh has already hosted a string of large-scale concerts this year, attracting hundreds of thousands of attendees. It is set to stage the Summer Culture, Sports and Tourism Week from April 25-May 3, featuring music, sports, and food events. The centerpiece Ha Long Carnaval 2026, themed “Wonders Shining in a New Era”, is expected to pull in more than 80,000 visitors.

At Noi Bai International Airport in Hanoi (Photo: VNA)

Air travel demand holds steady during Hung Kings, April 30-May 1 holidays

Despite volatility in aviation fuel prices triggered by tensions in the Middle East, flexible Government policies, particularly measures by the Ministry of Construction to cut fuel-related taxes, fees and infrastructure costs, helped maintain stable operations across the sector. As a result, no broad ticket shortages emerged.

A representative of Anex Tour Vietnam presents a conical hat to the first passengers arriving in Da Nang from Vladivostok. (Photo: VNA)

Da Nang welcomes first flight from Vladivostok

According to the plan, the programme will run from April 16 to October 23, connecting eight cities across Russia, the CIS, and Belarus with Da Nang. The total number of visitors is expected to reach approximately 25,500, with a maximum frequency of 36 flights per month, equivalent to around 4,800 passengers monthly.

Visitors explore and experience the cultural space of Lo Lo Chai village in Lung Cu commune, Tuyen Quang province. (Photo: qdnd.vn)

Administrative expansion unlocks new momentum for tourism development

Nguyen Thi Hoai, Deputy Director of the Department of Culture, Sports and Tourism of Tuyen Quang, said the expansion of administrative boundaries has opened up new development space for the province, with key tourism products including cultural-historical tourism, ethnic cultural experiences, community-based tourism linked to scenic sites, spiritual tourism, and other distinctive experiential offerings.

At Thung Nham ecological tourism site in Ninh Binh province. (Photo: VNA)

Vietnam’s tourism defies fuel price shock with record Q1 “hat-trick”

According to data released by the National Statistics Office, foreign arrivals in March reached nearly 2.1 million, up 1.3% year-on-year. In total, Vietnam welcomed an estimated 6.76 million foreign tourists in the first quarter, a more than 12% jump from the same period in 2025 and the highest Q1 figure ever recorded.

Visitors scan QR codes at Km0 Ha Giang to access tourism information. (Photo: VNA)

Technology powers tourism growth in mountainous province

Last year, Tuyen Quang welcomed over 3.9 million visitors, and is aiming to attract around 4.1 million arrivals, including around 600,000 foreigners, this year. Tourism continues to be identified as a key economic sector, with development oriented toward sustainability, green growth, and enhanced competitiveness through digitalisation.

Tourists enjoy a rickshaw tour of Hoi An Ancient Town, Da Nang city. (Photo: VNA)

ITE HCMC 2026 to promote Vietnam’s tourism on global map

With its large scale, the ITE HCMC 2026 aims to promote tourism cooperation between Vietnam and priority markets such as Northeast Asia, Western Europe, North America, Southeast Asia, and Oceania while also boosting visitor arrivals from the Indian market

The organisers of VITM 2026 honour sponsors. ( Photo: VNA)

VITM 2026 boosts tourism demand ahead of peak season

According to the organisers, around 4,500 representatives from Vietnamese and international tourism enterprises attended the event, generating more than 25,000 business meetings and partnership exchanges. Approximately 15,000 discounted tours and travel products were offered to visitors.

Traditional dragon procession held on the river in Ninh Binh. (Photo: VNA)

Cultural heritage drives sustainable tourism growth in Ninh Binh

In the first two months of 2026, Ninh Binh welcomed over 5.4 million visitors, up 9.9% year-on-year, generating nearly 5.84 trillion VND (221 million USD) in tourism revenue, up 15.9%. During the 2026 Lunar New Year holiday alone, the province received 2.38 million visitors, an 81.4% increase from the previous year, ranking second nationwide.

Outstanding individuals and firms honoured at VITM 2026 (Photo: VNA)

Outstanding individuals, firms honoured at Vietnam International Travel Mart 2026

In 2025, Vietnam’s tourism sector recorded its highest-ever number of visitors, welcoming more than 21.5 million international arrivals, up more than 20% from 2024, and serving over 135.5 million domestic travellers. Tourism revenue also surpassed 1 quadrillion VND (nearly 38 billion USD). The sector has become a bright spot of the economy, with Vietnam ranking among the world’s fastest-growing tourism destinations.