Exhibition raises public awareness of trademark protection

An exhibition of genuine products of prestigious brands along with their fake versions was opened in Hanoi on October 11 by the Vietnam Directorate of Market Surveillance (VDMS), with the aim of helping the public realise the difference between genuine and fake goods.
Exhibition raises public awareness of trademark protection ảnh 1At the exhibition held by the Vietnam Directorate of Market Surveillance (Photo: congthuong.vn)
Hanoi (VNA) – An exhibition of genuine products of prestigious brands along with their fake versions was opened in Hanoi on October 11 by the Vietnam Directorate of Market Surveillance (VDMS), with the aim of helping the public realise the difference between genuine and fake goods.  

The event, which shows more than 500 products from prestigious brands such as Honda, Yamaha, Piaggio, Huyndai, Abbott, Unilever, Johnson’s Baby and Pantene, which have been registered for protection in Vietnam, is part of activities to mark the 5th foundinganniversary of the VDMS (October 12).
The exhibition is also expected to promote connection amongenterprises, consumers and state-management agencies in prevention, detectionand settlement of fake goods.

According to Deputy Director of the VDMS’s Operation Department Nguyen Duc Le,a wide range of products from renowned brands have been counterfeited throughcopying designs from the genuine ones, which misleads consumers and affects theprestige of enterprises having their brands registered and protected.

Le described trademark as an effective tool to protect intellectual property (IP)for brand owners, and create a level playing field for producers, adding brandprotection also contributes to preventing counterfeit and low-quality goods, aswell as helping consumers feel secure when shopping.

Competent authorities, including the market surveillance force, have paid dueregard to IP protection for businesses, Le said, highlighting that inspectionwill be enhanced in the coming time to detect and prevent IP infringement in atimely fashion.

Statistics from the VDMS showed that the market surveillance force detected andhandled 37,960 violations in the first eight months of this year, up 36%year-on-year. More than 344 billion VND (14 million USD) in administrativefines were contributed to the State budget.  

A representative from the THBLAW Consulting Co.,Ltd said that besides helpingprotecting consumers and enterprises, the exhibition also affirms theGovernment and competent authorities’ efforts in IP right protection./.
VNA

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