Illustrative image (Source: VNA)
Hanoi (VNA) – Vietnamese and Swedish trade officials called on Vietnamese exporters to be proactive in making changes to boost their share in the European market.

The advice came at a conference entitled “Vietnam – European Union Free Trade Agreement: Boosting exports from Vietnam to Sweden and the European Union,” which was held by the Ministry of Trade and Industry, the Swedish National Board of Trade and Sweden’s Embassy in Hanoi on April 26.

Camilla Mellander, Sweden’s Ambassador to Vietnam, said studying regulations and standards of the EU market carefully would help Vietnamese enterprises have the upper hand over other exporters.

The ambassador said Sweden appreciates Vietnam’s role in ASEAN and the country has many opportunities as an equal win-win partner with Sweden. Moreover, Vietnamese companies can cooperate with Swedish partners in search for the best solutions to both countries’ markets.

Nesti Almufti, an expert on commercial policy under the Swedish National Board of Trade , said the EU is the second biggest importer in the world and Vietnam has every chance to boost its exports to the market.

Vietnamese export companies should conduct more market research to find out purchasing power, tastes and diversity of the EU market, Almufti said, adding that perception and adaptability, especially to technical barriers, are vital for success in the EU market.

Tran Ngoc Quan, Deputy Head of the European Market Department, said the EU is one of Vietnam’s key partners in the country’s export strategy by 2020 with a vision to 2030.

He advised the business community to carefully study information to figure out possible impacts on their export products in order to work out a proactive action plan on orientating markets, seeking partners, and reforming production methods and administration associated with social responsibility and the business culture.-VNA