At the event (Photo: VNA) Participating in the event are 29 provinces and citiesnationwide, including Ha Giang, Bac Kan, Lang Son, Tuyen Quang, QuangNinh, Lao Cai, Yen Bai, Dien Bien, Son La, Bac Ninh, Ha Nam, Hai Phong, and HungYen. Of the total stalls, 20 are from Hung Yen and 15 from Nghe An.
In particular, the host Hanoi is introducing visitors the local coffee, milk and yogurt, herbaltea, and handicrafts, among others.
The neighbouring province of Hung Yen, meanwhile, has brought to the show honey, lotusseeds, longan, dried banana products, Dong Tao chicken, and curcumin powder.
The northern province of Bac Kan is showcasing its tea, honey, and wax gourd, whileGia Lai, Lam Dong, and Dak Nong are running stalls offering coffee, macadamianuts, strawberry juice, and raspberry juice.
Speaking at the opening ceremony, Director of the HanoiCentre for Investment, Trade and Tourism Promotion Nguyen Anh Duong stated thekey trade promotion programme is expected to be an opportunity for participatingunits to popularise their products among tourists and consumers in Hanoi.
According to Duong, it aims to support enterprises involved todevelop production, connect consumption, stimulate shopping, and develop thedomestic market, in contribution to ensuring social security.
Through this activity, the centre will support businesses tointroduce and connect OCOP products to OCOP points of sale in the capital city,creating chances for interested units to access the modern retail system, henoted.
Lasting until July 24, the fair also features tasting andhand-one experience activities.
In 2021, the capital city recognised 595 OCOP products,including 367 rated four stars and 228 rated three stars.
So far, Hanoi has recognised 1,649 OCOP products, includingfour products rated five stars, 1,098 others rated four stars, and 534 ratedthree stars. It is taking the lead nationwide in terms of the numbers of OCOPproducts and five-star OCOP products.
Apart from product assessment and rating, the city has alsopaid attention to organising events, fairs and workshops to increaseconnectivity under value chains and advertise those products to otherlocalities in Vietnam and international partners. Many showrooms of OCOPproducts have also been opened in tandem with the development of craft villagetourism and rural tourism.
By 2025, Hanoi looks to have an additional 2,000 OCOPproducts rated at least three stars, all communes that meet advanced criteriaof the new-style rural area building programme having OCOP products, and atleast 70% of OCOP product makers being cooperatives, cooperative groups andbusinesses.
From now to the end of 2022, four events are planned to take place in different districts of Hanoi to introduce OCOP products of not only thecity but also other provinces in the northern, central, Central Highlands andsouthern regions./
The OCOP programme was initiated by the Ministry of Agriculture and Rural Development in 2008, based on Japan’s “One Village, One Product” and Thailand’s “One Tambon, One Product” programmes. It is an economic development programme for rural areas and also to help implement the national target programme on new-style rural area building.
OCOP products are made basing on the combination of local resources, traditional culture, and advanced technology, thus promoting product diversification, quality, packaging, and origin traceability.
The programme has provided farmers with the chance to come together to form cooperatives, which in turn have enabled farmers to create goods with better quality, design, and packaging that meet higher standards and match market demand./.
VNA
