Travel

Hanoi lures visitors with new tourism products

Hanoi has been building new tourism products to lure more domestic and foreign visitors to the capital city, affirming its position as a tourism centre of the country.
Hanoi lures visitors with new tourism products ảnh 1Foreign tourists at a pottery shop in Bat Trang village. (Photo: VNA)

Hanoi (VNA) – Hanoi has been building new tourism products to lure more domestic and foreign visitors to the capital city, affirming its position as a tourism centre of the country, said the municipal Department of Tourism.

Basing on local potential and advantages, the city has planned five key tourism routes. Those include the Old Quarter - Hoan Kiem Lake, the area around the West Lake, and the political centre in Ba Dinh district in combination with the ancient Thang Long Citadel and the Temple of Literature. The suburban Dong Anh district is another route with focus on spiritual tourism at the Co Loa spiral-shaped citadel and Dao Thuc water puppetry village. The fifth key route covers Ba Vi area with Duong Lam ancient village, many eco-resorts and traditional craft villages such as Van Phuc (silk making) and Bat Trang (ceramics).

Attracting investments for the tourism sector is also among the city’s top priority. The city is calling on strategic investors to develop tourism in areas around the West Lake and the Red River as well as build a specialised tourism site in outlying Dong Anh district.

This year, several special tourism products have been launched, with some of them to become annual events, such as the “Ky uc Hanoi” (Memories of Hanoi), Hanoi traditional craft festival and Ao Dai festival.

Notably, the “Cam xuc Hanoi” ( Feelings of Hanoi) has exploited unique tangible and non-tangible values of the city from its beautiful natural landscape, historical sites to ancient crafts, folk arts and fine cuisine.

Over 5.6 million visits were made to Hanoi by both international and domestic travelers in the first quarter of this year, rising 10 percent from the same period in 2015. The city raked in 16 trillion VND from tourism services, up 13 percent against the same time last year.

Hanoi was listed by the Lonely Planet – the world’s most popular travel guide book publisher – in the Top 10 best-value destinations for 2016. The city was also named among the top five best cities for low-budget vacations in 2015 by DrPrem, a renowned travel and tourism website.-VNA

VNA
#tourism products #tourism routes Ha Noi
Follow VietnamPlus

Related News

See more

Traditional dragon procession held on the river in Ninh Binh. (Photo: VNA)

Cultural heritage drives sustainable tourism growth in Ninh Binh

In the first two months of 2026, Ninh Binh welcomed over 5.4 million visitors, up 9.9% year-on-year, generating nearly 5.84 trillion VND (221 million USD) in tourism revenue, up 15.9%. During the 2026 Lunar New Year holiday alone, the province received 2.38 million visitors, an 81.4% increase from the previous year, ranking second nationwide.

Outstanding individuals and firms honoured at VITM 2026 (Photo: VNA)

Outstanding individuals, firms honoured at Vietnam International Travel Mart 2026

In 2025, Vietnam’s tourism sector recorded its highest-ever number of visitors, welcoming more than 21.5 million international arrivals, up more than 20% from 2024, and serving over 135.5 million domestic travellers. Tourism revenue also surpassed 1 quadrillion VND (nearly 38 billion USD). The sector has become a bright spot of the economy, with Vietnam ranking among the world’s fastest-growing tourism destinations.

The Ba Trieu Temple in Thanh Hoa province (Photo: VNA)

Thanh Hoa taps digital transformation to boost heritage tourism

With 28 nationally-recognised intangible cultural heritage elements, Thanh Hoa province has prioritised integrating conservation with tourism development. Digital transformation, in particular, is seen as a crucial bridge connecting tradition with innovation, helping heritage sites become more accessible and engaging.

Pristine white-sand beach on Cu Lao Cham Island, Da Nang city, is a magnet for visitors. (Photo: VNA)

Vietnam – a safe destination amid global uncertainties

Despite global tourism headwinds linked to geopolitical conflicts, transport disruptions and surging travel expenses, Vietnam’s tourism sector has sustained strong growth, underscoring the destination’s resilience and rising international profile.

A border guard at the Mong Cai International Border Gate processes exit procedures for passengers at the Bac Luan 1 border gate in Quang Ninh province. (Photo: VNA)

Vietnam, China promote AI application in cross-border tourism cooperation

During the programme, participants will attend intensive courses delivered by AI technology experts, China–ASEAN policy researchers, and tourism specialists. The curriculum focuses on the application of big data in tourism policy planning, the development of cross-border tourism products, and the building of joint tourism brands.

The sea area off the southern coast of Phu Quoc Island. (Photo: VNA)

UK newspaper praises Phu Quoc’s unspoilt charm amid tourism boom

Phu Quoc is positioned as a compelling alternative – even a potential rival to Phuket – for travellers seeking authenticity in Southeast Asia. Its appeal lies not only in scenic beauty and fresh seafood, but also in the harmonious coexistence of modern tourism and enduring local culture.

At an elevation of 1,700 metres above sea level, the summit of Pu Luong is increasingly emerging as an ideal destination for trekking - a form of adventure tourism that combines hiking with nature exploration and physical as well as mental endurance. (Photo: VNA)

Vietnam eyes becoming region’s leading tourism destination

Vietnam has in recent years undergone a notable transformation in its tourism development strategy, placing a strong emphasis on nature-based and eco-tourism. This shift is not merely aligned with global trends, but represents a necessary step towards safeguarding valuable natural resources, while appealing to a growing segment of environmentally conscious travellers.

Foreign tourists in a photo with local residents. (Photo: VNA)

Vietnam serves 6.76 million foreign arrivals in Q1

China and the Republic of Korea (RoK) continued to lead as Vietnam’s largest source markets in the quarter, with 1.4 million and 1.3 million visitors respectively, accounting for around 40% of total arrivals.

Cua Viet beach is a magnet for both locals and visitors during holidays. (Photo: VNA)

Quang Tri seeks to unlock potential of marine tourism’s “golden triangle”

Cua Tung, Cua Viet and Con Co special zone are identified as three key destinations of marine tourism, and to transform this “tourism triangle” into premium and peaceful resorts, a new strategy is needed to enhance attractiveness to high-end travellers seeking private spaces as the strength of these places lies in their pristine and tranquil beauty.

A corner of the Phu Quy special zone in Lam Dong province (Photo: VNA)

Phu Quy moves to unlock potential as premier marine tourism hotspot

Under a resolution of the provincial Party Congress for the 2025–2030 term, the locality prioritises spatial planning of the marine economy, focusing on emerging sea-based industries linked with environmental protection and national defence. Located 56 nautical miles offshore, Phu Quy is a central pillar of this vision.