Hanoi shines in creating regional tourism links
Hanoi (VNA) - By engaging in tourism programmes with localities
nationwide, Hanoi has forged regional links that have helped it drive up visitor
numbers and tourism revenue, according to Deputy Director of the municipal Department of Tourism
Tran Trung Hieu.
Hieu made
the comments at a conference on tourism cooperation development
between Hanoi and other cities and provinces on November 19 .
The Hanoi
Department of Tourism signed nine cooperation programmes with counterpart agencies
in 40 cities and provinces nationwide between 2016 and 2020. It also joined the
organisation of cultural and tourism promotions in the capital for localities such
as Quang Binh, Tay Ninh, Tuyen Quang, Son La, and Ninh Thuan provinces.
The
department also signed a deal with CNN over the screening of tourism products
and routes in association with those of other Vietnamese provinces.
As part
of the overall effort, a large number of programmes have been held to help connect
organisations, experts, travel companies, and local authorities in search of
solutions for building tours that are compatible with different tourist
markets.
Familiarisation
trips, or FAM for short, have also taken place, while assistance has been given
to travel agencies to build prominent products in Hanoi and overseas. FAM are trips
designed for travel advisors to learn about a destination, a partner travel
company, or an airline, or sometimes all of the above.
A series
of products have come into being, for example those on the Hanoi - Lao Cai - Hai
Phong - Quang Ninh and Hanoi - Mekong Delta routes. In June alone, the
department and the UNESCO Hanoi Travel Club signed agreements with local
authorities in provinces such as Ninh Binh, Nghe An, Thanh Hoa, Ha Tinh, and
Lai Chau to promote tourism. Field trips have also been launched to
northwestern provinces and cities neighbouring Hanoi, with the participation of
media and travel agents.
Hoang
Ngan Hoan, Director of the Department of Culture, Sports, and Tourism in the northern
mountainous province of Son La, said the provincial tourism sector has been
supported by the capital’s tourism department in joining international travel fairs
and organising Son La tourism days in Hanoi.
Such
cooperation has helped Son La’s charms reach citizens in the capital and those
in the northern region.
Participants
also said that tourism connectivity primarily focused on promotional activities,
with proper priority yet to be given to product and human resources development.
Hieu
suggested strengthening the tripartite cooperation between administrators, tourism
service providers, and managers of tourism destinations, as well as cooperation
in attending fairs and training human resources, among others.
Hanoi is
home to a number of popular sites such as Hoan Kiem Lake, Ngoc Son Temple, Van
Mieu - Quoc Tu Giam (Temple of Literature), Thang Long Imperial Citadel, and the
Old Quarter.
After
being hit by COVID-19 earlier this year, the capital, considered an emerging
tourism hub, is stepping up recovery programmes while restructuring its tourism
products and markets towards the goal of posting a 45 percent year-on-year increase
in domestic visitors in 2020, to more than 11 million.
The
municipal Department of Tourism said the successful containment of COVID-19 has
provided an opportunity for the sector to revive and thrive and industry
insiders now look forward to improved business performance.
The
department has worked with the Hanoi Tourism Association, travel clubs, airlines,
hotels, and destinations to discuss tourism development solutions in the new
context. It has asked tourism service providers and places of interest to
diversify products, introduce demand stimulus policies, and re-organise activities
to improve efficiency.
The
capital welcomed 7.27 million visitors in the January-October period, down 68.9
percent against the same period last year, mainly due to the COVID-19 pandemic,
according to the department.
Some 29
million visitors came to Hanoi in 2019, including more than 7 million
foreigners./.