Indonesian online consumers increase by 88 percent in 2021 hinh anh 1Illustrative photo (Source:
Jakarta (VNA) - A report by market research firm NielsenIQ showed that the number of consumers shopping online in Indonesia reached 32 million people in 2021, an increase of up to 88 percent from the previous year.

Director of Nielsen Indonesia Rusdy Sumantri said that the figure rose sharply in the context that the number of Internet users in the nation increased by 32 percent from 34 million in 2020 to 45 million this year.

In addition, the Indonesian Government's promulgation of policies to limit people's movement serving COVID-19 prevention and control has also led to a rise in the number of online shoppers.

According to Rusdy, during the National Online Shopping Day (Harbolnas) this year, the volume of transactions increased 7.4 times, with their total value also soaring by 56 percent to 18.1 trillion rupiah from 11.6 trillion rupiah recorded last year./.