Five more types of flowers grown in the central highlands city of Da Lat and surrounding areas will bear the brand “Da Lat flower”, the name that has earned a firm niche in local and foreign markets for flower growers in the locality.
They are daisy, rose, carnation, auspicious and gladiolus.
Previously, “Da Lat flower” brand has been given to cymbidium orchid. Work required for the branding process is being sped up by the People’s Committee of Da Lat city in collaboration with the Lam Dong Department for Science and Technology and other agencies.
By the year-end, a set of criteria on forms, models and quality for these flowers will be set up. It will include a map on flower-growing and trading sites. The effort is expected to assist flower growers and enterprises in Da Lat in raising economic values for their products and setting a stronger foothold for their brand in the global market.
So far, flower cultivation area in Da Lat City and surrounding areas have been expanded to over 2,100 hectares. Flower exports by Lam Dong province average 13 million USD a year.-VNA
