The number of contactless transactions has been growing at 44 percent per monthsince July last year. The total value of purchases made using Visa contactlesscards increased by 43 percent a month in the same period.
Sean Preston, Visa’s country manager for Vietnam, Cambodia and Laos, said:“Vietnamese consumers, retailers and financial institutions are embracing theconcept of going cashless. We’re seeing very positive growth in the usageof Visa contactless payments as more consumers understand the benefits ofspeed, security and convenience that contactless payments can bring to theireveryday purchases.”
According to the Visa Consumer Payment Attitudes Report, which polled 4,000consumers in Indonesia, Malaysia, Myanmar, the Philippines, Singapore,Thailand, and Vietnam in July 2017, more than half of consumers in Vietnamwere aware of contactless payments.
Around 30 percent have used contactless payments and two thirds are interestedin trying it.
Fashion and beauty products are the main items purchased using contactlesspayments.
Contactless technology is shifting the in-store payment landscape, opening upspace for consumer-centric innovation. Contactless payment provides a safer andmore convenient purchasing experience for customers and a more effectivesolution for issuers’ sales and customer satisfaction, and improves checkoutproductivity for merchants.-VNS/VNA