

With joint efforts from businesses, local authorities, communities, and travellers, the road to green tourism, though not lined with roses, may be the most rewarding path forward for Vietnam’s tourism future.
The city is positioning itself as a top destination for the long break by offering a rich tapestry of cultural, culinary, and leisure experiences.
Promotions include room discounts of up to 50%, complimentary upgrades, dining offers, and spa services, especially during key occasions such as the April 30–May 1 holiday and Vietnam Family Day on June 28.
Besides improving service quality, catering service providers in Quang Binh have signed commitments regarding price transparency and food safety regulations.
The three-day event, a premier platform for travel promotion, spotlighted Vietnam Airlines’ newly resumed Hanoi–Kuala Lumpur route and enhanced connectivity to popular destinations like Sa Pa, Ha Long, Da Nang, and Ho Chi Minh City.
The service will be available from early morning until late evening, in accordance with the Sun World Cat Ba cable car schedule and events taking place at Xanh Island.
Though net-zero tourism is a new concept, it has gained significant community attention, making contributions to sustainable development.
Quang Ninh targets welcoming 20 million visitors this year, including 4.5 million international tourists, with projected tourism revenue of 55 trillion VND (about 2.1 billion USD). The number of overnight stays is expected to reach 8 million.
With over 1.9 billion Muslims worldwide, this market offers huge potential, and Vietnam is advised to take proactive moves to access.
In 2024, Vietnam surpassed Singapore to become the third most-visited country in the region, welcoming 17.5 million international arrivals - just behind Malaysia with 25 million and Thailand with 35 million.
House of Travel, the largest travel company in New Zealand, said it has seen a significant 130% year-on-year increase in holiday bookings to Hanoi by New Zealanders, alongside a 32% rise for Bali and 11% for Tokyo.
Do Ha Thao, Secretary in charge of cultural affairs at the embassy, said that visitors show great interest in the Vietnamese booth, asking for information about tours and promotional programmes. Some of the visitors had previously been to Vietnam and wish to return.
Following a strong post-pandemic recovery driven by product diversification, Nicaragua sees Vietnam as a promising new market in its 2025 tourism growth strategy.
Located within the buffer zone of the Ha Long World Natural Heritage site, Bai Tu Long Bay boasts more than 300 limestone and shale islands. It features majestic, untouched landscapes, and rich ecosystems.
In the first three months, the province welcomed 2.6 million visitors, including 152,000 foreigners, up nearly 14% and 17% year-on-year, respectively. Tourism revenue surpassed 7 trillion VND, marking a year-on-year rise of 16%.
According to Wanderlust, the Phong Nha - Ke Bang National Park captivates adventure seekers with its majestic cave systems hidden within pristine forests and unspoiled natural landscapes.
Hanoi is popularising its cultural heritage sites, and transforming historical, architectural, religious, and cultural monuments into distinctive tourism products. Featured attractions include the Thang Long Imperial Citadel, the Co Loa Ancient Citadel, and the Temple of Literature.
Quang Ninh's 2025 cultural events promise to create a special appeal to residents and tourists alike, stimulating tourism demand. These initiatives directly support the province's goal of attracting 20 million visitors.
This year’s event features over 450 booths from more than 600 organisations and businesses, including participants from 56 Vietnamese provinces and cities and 16 countries and territories. Green tourism remains a key focus, with exhibitors showcasing eco-friendly products and experiences.
The official dispatch builds on the Politburo’s directive to make tourism a spearhead economic sector, with the PM’s directions already delivering notable success. Tourism has become a bright spot in Vietnam’s post-COVID-19 recovery, it said.