The HCM City-based Vietbooks Corporation and its partners have launched a series of chain stores nationwide offering the latest Vietnamese guidebooks, maps and postcards.
The stores opened in dozens of popular destinations, including Hanoi, Ninh Binh province, HCM City and Phu Quoc Island, providing visitors with information and images of local sights and people.
The Phu Quoc Info shop offers guidebooks, postcards, maps and souvenirs, which present information on accommodation, food services and sightseeing spots.
“Faced with a boom in visitor numbers and steadily rising revenues, Vietnam’s tourism industry is well-placed for a rosy future, but has a lack of quality, locally produced guidebooks, tourist maps and postcards,” says Le Tran Truong An, general director of Vietbooks.
An says that several billion dong had been spent in recent years on tourism campaigns, covering local media, advertising and marketing and promotional activities at home and abroad.
“Tourist authorities, however, are still not paying adequate attention to producing their own guidebooks and related publications, a commodity in high demand among the hordes of tourists keen to explore the country,” he adds.
An and his staff discovered that while foreign publications dominate the market, the number of tourist services publishing useful products remained low.
“Many foreign visitors heard about Vietnam through relatives or friends, but complained they found it hard to find comprehensive information about the country’s tourist attractions and quality service addresses,” An says.
Vietbooks and its partners, including the Vietnam News Agency’s Publishing House and the HCM City Books Distribution Fahasa, have worked together to change the situation.
They released 54 titles of guidebooks in Vietnamese, English and Chinese featuring detailing the country’s leading tourist sites.
The small-sized guidebooks include the latest information and images serving the demands of visitors.
More than 1,500 postcards, portraying hundreds of famous landscapes and relics around the country, were also printed.
Nearly 200 collections of maps detailing 5,000 services in 63 cities and provinces are on sale in book-storie s and tourist shops./.
The stores opened in dozens of popular destinations, including Hanoi, Ninh Binh province, HCM City and Phu Quoc Island, providing visitors with information and images of local sights and people.
The Phu Quoc Info shop offers guidebooks, postcards, maps and souvenirs, which present information on accommodation, food services and sightseeing spots.
“Faced with a boom in visitor numbers and steadily rising revenues, Vietnam’s tourism industry is well-placed for a rosy future, but has a lack of quality, locally produced guidebooks, tourist maps and postcards,” says Le Tran Truong An, general director of Vietbooks.
An says that several billion dong had been spent in recent years on tourism campaigns, covering local media, advertising and marketing and promotional activities at home and abroad.
“Tourist authorities, however, are still not paying adequate attention to producing their own guidebooks and related publications, a commodity in high demand among the hordes of tourists keen to explore the country,” he adds.
An and his staff discovered that while foreign publications dominate the market, the number of tourist services publishing useful products remained low.
“Many foreign visitors heard about Vietnam through relatives or friends, but complained they found it hard to find comprehensive information about the country’s tourist attractions and quality service addresses,” An says.
Vietbooks and its partners, including the Vietnam News Agency’s Publishing House and the HCM City Books Distribution Fahasa, have worked together to change the situation.
They released 54 titles of guidebooks in Vietnamese, English and Chinese featuring detailing the country’s leading tourist sites.
The small-sized guidebooks include the latest information and images serving the demands of visitors.
More than 1,500 postcards, portraying hundreds of famous landscapes and relics around the country, were also printed.
Nearly 200 collections of maps detailing 5,000 services in 63 cities and provinces are on sale in book-storie s and tourist shops./.
