Findings from a survey released on May 5revealed that 77 percent of Vietnamese people who had seen anti-smokingmaterial oppose being exposed to second hand smoke in public places.
The research was conducted as part of a national mass media campaignby the Ministry of Health, the World Health Organisation (WHO) and theWorld Lung Foundation (WLF) to build support for a smoking ban in theworkplace, indoor public areas and on public transport.
The figure is 14 percent higher than that of people who had not seenthe material. This significant difference shows that more people wouldsupport a smoking ban if they had a better understanding of the harmfuleffects of smoking and passive smoking.
The survey also found that more than 80 percent of smokers said theywere very concerned about their own health and that of their familymembers after seeing the anti-smoking campaign. Seventy-five percent ofsmokers said that they were more likely to quit.
“Around 50 percent of adults in Vietnam smoke, the equivalent of17 million people. We should not let more than 60 million people beexposed to second hand smoke,” said Director of Medical ServicesAdministration and Standing Office for Vietnam ’s Steering Committeeon Smoking and Health Luong Ngoc Khue.
The campaign, entitled “Cigarettes Are Eating You Alive”, is beingchanneled via different media such as television, newspapers andposters.
“This campaign used strong imagery to communicate that tobacco smokeharms those who inhale it directly and those who are exposed to itsecond hand, especially children,” said WLF Senior Vice President ofCommunications Sandra Mullin.
The campaign aired nationally for five weeks, from December 2009 toJanuary 2010. The ads were shown 245 times across Vietnam and 70percent of people interviewed recalled seeing the ads. The TV campaignwas followed by more than 5,000 posters in provinces across the country,including hospitals, offices and transportation facilities.
The Ministry of Health says around 40,000 Vietnamese people die eachyear of smoking-related illnesses. Vietnamese people spent more than 730million USD on cigarettes in 2007./.
The research was conducted as part of a national mass media campaignby the Ministry of Health, the World Health Organisation (WHO) and theWorld Lung Foundation (WLF) to build support for a smoking ban in theworkplace, indoor public areas and on public transport.
The figure is 14 percent higher than that of people who had not seenthe material. This significant difference shows that more people wouldsupport a smoking ban if they had a better understanding of the harmfuleffects of smoking and passive smoking.
The survey also found that more than 80 percent of smokers said theywere very concerned about their own health and that of their familymembers after seeing the anti-smoking campaign. Seventy-five percent ofsmokers said that they were more likely to quit.
“Around 50 percent of adults in Vietnam smoke, the equivalent of17 million people. We should not let more than 60 million people beexposed to second hand smoke,” said Director of Medical ServicesAdministration and Standing Office for Vietnam ’s Steering Committeeon Smoking and Health Luong Ngoc Khue.
The campaign, entitled “Cigarettes Are Eating You Alive”, is beingchanneled via different media such as television, newspapers andposters.
“This campaign used strong imagery to communicate that tobacco smokeharms those who inhale it directly and those who are exposed to itsecond hand, especially children,” said WLF Senior Vice President ofCommunications Sandra Mullin.
The campaign aired nationally for five weeks, from December 2009 toJanuary 2010. The ads were shown 245 times across Vietnam and 70percent of people interviewed recalled seeing the ads. The TV campaignwas followed by more than 5,000 posters in provinces across the country,including hospitals, offices and transportation facilities.
The Ministry of Health says around 40,000 Vietnamese people die eachyear of smoking-related illnesses. Vietnamese people spent more than 730million USD on cigarettes in 2007./.
