PepsiCo urged to be strategic partner of Vietnam

PepsiCo, the world’s second largest food and beverage company, has invested about 1 billion USD and now runs seven manufacturing plants and eight distribution centres in Vietnam, employing more than 15,000 locals.

pepsico-urged-to-be-strategic-partner-of-vietnam-1.jpg
Deputy Prime Minister Nguyen Chi Dung (R) and CEO of International Beverages and Executive Vice President of PepsiCo Global Eugene Willemsen at the meeting in Hanoi on July 4 (Photo: VNA)

Hanoi (VNA) - Deputy Prime Minister Nguyen Chi Dung has called on the US food and beverage giant PepsiCo to move beyond its role as a major investor and become a “strategic partner” that accompanies the country’s development journey.

During a reception in Hanoi on July 4 for CEO of International Beverages and Executive Vice President of PepsiCo Global Eugene Willemsen, Deputy PM Dung commended PepsiCo’s global success and its contributions to Vietnam, particularly through its food manufacturing plant in Ninh Binh province (formerly Ha Nam) and its beverage facility in Tay Ninh province (formerly Long An).

He outlined Vietnam’s economic targets, including a growth of at least 8% in 2025 and double-digit growth from 2026 to 2030. To achieve this, the country is undertaking sweeping reforms, streamlining its administrative system, and adopting a two-tier local government model to foster opportunities and remove barriers for businesses and citizens.

The Deputy PM urged PepsiCo to integrate more Vietnamese businesses into its supply chain, expand its investments, and act as a bridge attracting other US companies and PepsiCo partners to Vietnam.

He also encouraged the company to advocate for favourable US tax policies on Vietnamese imports and support the transfer of knowledge, technology solutions, and management models to help local suppliers embrace digital transformation and green transition.

The Vietnamese Government, he added, is committed to creating a favourable and sustainable business environment for both domestic and foreign investors, encouraging PepsiCo to continue upholding corporate social responsibility, including investments in social and cultural projects, and support for the well-being of its Vietnamese workforce.

In response, Willemsen expressed PepsiCo’s readiness to accompany Vietnam in its pursuit of double-digit growth, stressing the company’s focus on research, development and digital transformation. He also welcomed Vietnam’s reforms in taxation, e-invoicing, administrative restructuring, and provincial mergers, while underscoring the importance of stable and predictable policies for sustainable and effective enforcement.

He proposed that PepsiCo be given a more active role in Vietnam’s policymaking process, allowing it to provide direct feedback on regulations affecting its industry.

PepsiCo, the world’s second largest food and beverage company with nearly 92 billion USD in revenue last year, has operated in Vietnam for over three decades. It has invested about 1 billion USD and now runs seven manufacturing plants and eight distribution centres in Vietnam, employing more than 15,000 locals./.

VNA

See more

At a supermarket in Ho Chi Minh City (Photo: VNA)

Ho Chi Minh City to pilot pork trading on Mercantile Exchange of Vietnam

Nguyen Nguyen Phuong, Deputy Director of the municipal Department of Industry and Trade, said listing pork on the MXV will finally give consumers and firms more stable prices, while slapping on stricter food safety rules and making it easier to track where the meat actually comes from. Farmers, meanwhile, stand to gain from more predictable margins and dodge fewer of the supply-demand imbalances that routinely distort prices.

Processing octopus for export to the Japanese market at Huy Nam Company in An Giang (Photo: VNA)

Squid, octopus exports pick up early in 2026

In terms of product structure, squid has emerged as the main growth driver. Export turnover of squid exceeded 64 million USD, rising nearly 30%, while octopus exports brought in more than 47 million USD, up over 16%. The development indicates that demand for squid products is recovering faster in the short term.

The world’s longest over-sea cable car to Hon Thom Island in the Phu Quoc special zone, An Giang province. (Photo: VNA)

An Giang steps up tourism development ahead of APEC 2027

Tourism in the province has recorded strong growth, affirming its position as one of the region’s leading destinations. Phu Quoc Island continues to attract the majority of international travellers, receiving more than 817,660 visitors, accounting for over 98.5% of total foreign arrivals to the province.

Import-export activities at Lach Huyen international port in Hai Phong (Photo: VNA)

Reducing risks, removing logistics bottlenecks amid Middle East volatility

According to Truong Xuan Trung, Trade Counsellor of Vietnam in the UAE, the Middle East serves not only as a consumption market but also as a key global transhipment hub, meaning instability in the region creates ripple effects across intercontinental transport networks. Shipping route adjustments and airspace restrictions have lengthened transit times, increased costs and disrupted delivery schedules, with some Vietnamese shipments forced to reroute or seek alternative markets.

Cargo is handled at container terminals No. 3 and No. 4 of Hai Phong International Gateway Port. (Photo: VNA)

Businesses seek “survival momentum” amid global geopolitical turbulence

This is an urgent move as the challenges of 2026 differ markedly from previous ones, shaped by overlapping external shocks ranging from geopolitical tensions disrupting supply chains to surging logistics and raw material costs, exchange-rate pressures, and increasingly complex tariff barriers in global markets.

At the 2025 trade connectivity week for mechanical, electrical and digital industries. (Photo: VNA)

Ho Chi Minh City gives boost to supporting industry firms

Supporting industry firms in Ho Chi Minh City are scrambling to embed themselves more deeply into both global and domestic supply chains, backed by a suite of local incentives that are speeding up their tech upgrades and market access.

Italy's national pavilion at the ongoing Food & Hospitality Vietnam 2026 exhibition at Ho Chi Minh City's Saigon Exhibition and Convention Centre (SECC) draws visitors for hands-on experiences. (Photo: IVNA)

Italian food firms eye opportunities in Vietnam

Italy’s exports of food and beverages to Vietnam reached 105.1 million EUR in 2025, up 4% year-on-year, positioning the country among the leading EU suppliers to the Vietnamese market.

An overview of the working session (Photo: baoquangninh.vn)

Quang Ninh promotes all-round cooperation with Guangxi Zhuang Autonomous Region

Quang Ninh encourages Guangxi enterprises to invest in high-tech marine aquaculture and expand aquatic product exports in China. At the same time, the province aims to develop livestock farming in line with international standards and attract investment in deep-processing plants for agricultural products such as cinnamon, star anise and tea, linked with traceability systems at border gates.

Illustrative image (Source: VNA)

Vietnam becomes fastest growing market for Norwegian salmon in Southeast Asia

The Norwegian Seafood Council (NSC) reported at the “Norwegian seafood industry in Vietnam market 2026” event held in Ho Chi Minh City on March 25 that fresh Norwegian salmon exports to Vietnam jumped 16% in volume in the first two months of 2026 compared with a year earlier, while frozen salmon shipments surged about 37%.

At a petrol station (Photo: VNA)

Energy giants work hard to roll out E10 RON95 sale ahead of schedule

Petrolimex and PVOIL, are in a strong position to accelerate the transition toward cleaner fuels. These companies have been actively preparing infrastructure, upgrading blending systems, and coordinating supply chains to ensure the availability of E10 RON95 across their nationwide retail systems.

Deputy Prime Minister Nguyen Chi Dung visits Bosch Industrial in Stuttgart, Germany. (Photo: VNA)

Vietnam, Germany boost innovation, startup ecosystem connectivity

Deputy PM Nguyen Chi Dung highly valued CfE’s reputation and pioneering role in building Germany’s innovation-driven startup ecosystem, and called for stronger cooperation with NIC to support Vietnamese universities, research institutes and organisations in training and scientific research.