Society

RoK to launch promotions to attract Vietnamese tourists

The Korean Tourism Organisation (KTO) of the Republic of Korea (RoK) in Vietnam plans to host a series of cultural and tourism activities in Hanoi to promote tourism to the country, a KTO representative said.
RoK to launch promotions to attract Vietnamese tourists ảnh 1A street in the RoK (Source: dulichvietnam.com)

Hanoi (VNA) - The Korean Tourism Organisation (KTO) of the Republic of Korea (RoK) inVietnam plans to host a series of cultural and tourism activities in Hanoi to promotetourism to the country, a KTO representative said.

According to Park Jong-sun, chief of KTO’s representative office,the “Korea Travel Experience Booth”, which is to take place in Hanoi from Augustto October, will offer a chance for visitors to find useful information on the RoK’sculture and popular tourism destinations at large-sized booths.

Park said it will also hold online events to increase its exposure and influence.

It will hold the “Korean Days in Hanoi” programme in November, following the success of a similar event in Hanoi in 2017.

A dance contest will be held specifically for Vietnamese dancers. The “KoreaTourism Yoona Dance Cover Challenge” will take place in August or September, withcontestants covering dances by Yoona, a member of the Girls’ Generation (SNSD)group, performed in KTO videos promoting Korean tourism.

Through the contest, KTO wishes to promote the RoK’s bustling and fun imageassociated with Hallyu culture, thus attracting more young people to the country.

Meanwhile, a photo contest called “Relive your Korea trip”, launched in April, willrecall visitors’ wonderful memories of their visit to the RoK.

KTO will also cooperate with travel companies in Vietnam and especially thosein Hanoi in a campaign to boost tours to the RoK as soon as the COVID-19pandemic is brought under control and flights between the two countries reopened.

Park said that through activities to promote Korean tourism in the second halfof 2020, KTO hopes to attract Vietnamese tourists to the country once again, furtherfostering tourism exchange between the two countries in the time to come./.
VNA
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