Reporters work at a press conference. (Photo: VNA) Digital transformation in journalism aims to develop professional, humane, and modern press agencies that fulfill the task of communications serving the Party’s revolutionary cause and the country’s reforms, properly perform their role in guiding the public’s opinions and firmly safeguarding the information sovereignty on cyberspace, effectively improve readers’ experience, create new revenue sources, and help promote the development of the digital content industry.
This strategy targets that by 2030, all press agencies will have published their content on digital platforms, with priority given to domestic digital platforms; 90% will have used concentrated data analytic and processing platforms and applied artificial intelligence to optimise operations; and 100% will have operated in the converged newsroom model and others matching scientific and technological development in the world and produced content in line with digital media trends.
Press agencies are also set to optimise revenue sources, with 50% of them raising their revenue by at least 20%.
The strategy also outlines several focal tasks and solutions to achieve those targets./.
VNA
