Nichapa Yoswee, Senior Vice President of the TCEB, said the Roadshow Thailand2019 is an affirmation of the TCEB’s commitments to stepping up cooperationbetween Vietnam and Thailand in developing MICE (meetings, incentives,conferences, and
exhibitions) industry.
UP to 55,306 Vietnamese came to Thailand for MICE events in 2018, making agrowth rate of 109 percent, and turning Vietnam into one of leading MICE marketsof Thailand.
According to the Global Association of the Exhibition Industry (UFI), Thailandis not only a growing business destination but also a central foundation for exhibitionsin ASEAN.
Thailand is the leading destination for meetings and incentives (MI) in theregion, recording the growth rate of 35.9 percent in foreign MI travelers in2018, the highest rate in 14 years.
The TCEB has been Thailand’s official government agency supporting, promotingand developing global and regional business events, (MICE) in Thailand since2004. As a strategic partners and sanctioned liaison, TCEB co-createssuccessful solutions with companies and organizations to realize MICE events ofevery scale and type.-VNA
