Thailand launches campaign to boost tourism in 55 cities
The Tourism Authority of Thailand has launched the Amazing Thailand Go Local campaign, in a bid to generate at least 10 billion THB in revenue for grassroots economies.
Tourists visit a temple in Bangkok (Source: VNA)Bangkok (NNT/VNA) - The Tourism Authority of Thailand has launched the Amazing Thailand Go Local campaign, in a bid to generate at least 10 billion THB in revenue for grassroots economies.
The campaign is divided into seven activities, consisting of "Enjoy Local" to promote local products and services through a rewards programme, "SET in the Local" to stimulate the MICE industry in communities, "Local Link" to subsidise food for tours in the target cities, "Eat Local" to promote food, "Our Local" to promote cultural heritage, "Local Heroes" to develop tourism personnel, and "Local Strength" to boost cooperation between government agencies and the private sector.
The Thai Cabinet has also approved tax incentives for the tourism sector in the 55 cities.-VNA
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