Illustrative image. (Photo: AFP/VNA) Bangkok (VNA) – Thailand's Commerce Ministry isscheduled to organise about 450 activities to stimulate exports this year, focusing mainlyon four potential markets namely the Middle East, South Asia, China, and the CLMV (Cambodia, Laos, Myanmar and Vietnam), a senior official has said.
The ministry is also keen to tap new markets such as CentralAsia and Nordic countries, PhusitRatanakul Sereroengrit, director-general of the International Trade PromotionDepartment, was quoted by Bangkok Post assaying.
According to Phusit, the export promotion activities comprise trademissions, participation in international trade fairs, business matching as wellas in-store promotions at leading department stores and in e-commerce.
The export strategy this year is to maintain traditionalmarkets such as the US, Canada, the EU, Japan, mainland China, Hong Kong,Taiwan, the Republic of Korea, ASEAN, Australia, New Zealand, Africa and LatinAmerica.
Specialised units were set up by the ministry last year tospur exports, tackle obstacles to trade and curb the negative impact of aglobal economic slowdown in 2023, the official said.
With regard to e-commerce, the ministry aims to increase thenumber of TOPTHAI Store online outlets available via Amazon.com in the US, eBayin the US and Australia, and Lazada in Malaysia,Singapore, the Philippines and Vietnam.
The ministry is also going to move ahead with plans toorganise fully-fledged international trade fairs in Thailand after the easingof the COVID-19 pandemic.
The Commerce Ministry has set a target to increase the country'sexports by 1- 2% this year to 290-293 billion USD, up from 287 billion USD lastyear./.
