Thanh Hoa seeks to lure visitors to nature reserves, national parks

Authorities and management boards of nature reserves and national parks in the north-central province of Thanh Hoa have full tapped available advantages and mapped out plans to promote tourism development in the locality.
Thanh Hoa seeks to lure visitors to nature reserves, national parks ảnh 1Illustrative image (Photo: baothanhhoa.vn)
Thanh Hoa (VNA) – Authorities and management boards of nature reserves and national parks in the north-central province of Thanh Hoa have full tapped available advantages and mapped out plans to promote tourism development in the locality. 

Thanh Hoa is home to Ben En National Park and a part of Cuc Phuong National Park; and Pu Luong, Xuan Lien and Pu Hu Nature Reserves; and Nam Dong and Sen Tam Quy species reserves. The province has eight protection forest management boards and 11 conservation areas of scenic spots, and historical and cultural relic sites. 

The Ben En National Park, about 50km to the southwest of Thanh Hoa city, is a relatively popular ecotourism site with rich biodiversity. The park was set up in 1992 with a view to conserving the ecosystem in mountainous areas of Nhu Thanh and Nhu Xuan districts. 

Ben En is dubbed “Ha Long Bay on land” thanks to its pristine natural beauty. A highlight of its magnificence is Ben En Lake, which covers an area of about 4,000 hectares and is tens of metres deep. The lake, consists of Thuong (Upper) and Ha (Lower) lakes, is located at around 200 metres above sea level and has a still surface with clear water all year round.

With a total area of 16,600 ha and 30,000 ha of forest in the buffer zone, the Ben En National Park boasts a combination of diverse terrains from mountains, rivers, streams to lakes, creating different types of ecosystems, especially the tropical evergreen forest ecosystem on low earth and karst mountains, and the river, stream, and lake ecosystems.

Given the park’s rich biodiversity, its management board recently carried out a scientific project on surveying and assessing the situation and conserving and sustainably developing medicinal plants in Ben En from 2020 to 2022.

To exploit tourism potential of the park towards attracting more visitors, the Ben En National Park Management Board has developed a master plan on eco-tourism, resort and entertainment tourism development in the special-use forest of the Ben En National Park in the period of 2021-2030. 

Attention has been paid to opening tours from the Ben En National Park to community tourism sites in adjacent communes, focusing on camping, kayaking, and walking activities. Businesses and travel agencies have also strengthened coordination to provide high quality services to visitors.

About 130km northwest of the provincial capital city of Thanh Hoa and 190km south of Hanoi, Pu Luong is close to several favoured tourist attractions in Hoa Binh province’s Mai Chau, Tan Lac and Lac Son districts, providing explorers with a full circle of exciting adventure.

Pu Luong is a nature reserve established in 1999 with its area covering Ba Thuoc and Quan Hoa districts. It is considered a valuable natural reserve for scientific research, socio-economic and ecotourism development.

It is the best to travel to Pu Luong at the end of May and early June since it is the occasion to start a new rice crop when terraced fields here wear a layer of green, looking all fresh and peaceful.

Mid-summer is also a good time to go to Pu Luong as it is situated in a low land limestone area, with many tropical forests and few inhabitants, making its climate quite pleasant even during hot days.

The Management Board of the Pu Luong Nature Reserve has paid attention to developing a variety of tourism products here such as community-based tourism, eco-tourism, and hiking tourism.

It has built a project of eco-tourism, resort, entertainment tourism and growing medicinal herbs in the special-use forest in the Pu Luong Nature Reserve in the 2022-2030 period.

The management board has also paid heed to upgrading infrastructure, especially roads, to lure private businesses’ investment for tourism development. 

There are many stilt houses in the villages where visitors can explore daily life of the locals and spend the night. They can also stay in a wide range of hotels and resorts inside the Pu Luong Nature Reserve, for example, Puluong Natura Bangalow, Puluong Retreat, Puluong Eco-Garden, and Puluong OhayO, which offer a combination of local architecture and modern elements.

Many high-end and large-scale resort projects are being implemented in the reserve, towards meeting the demand of domestic and foreign tourists./. 
VNA

See more

Bac Ninh's tourist attractions draws large crowds after the release of the hit music video Bac Bling. (Photo: VNA)

Beyond the trend: From viral hits to lasting tourism appeal

Across Vietnam and around the world, travel inspired by music and film has become an increasingly influential trend. Cultural blockbusters can provide destinations with extraordinary visibility and a level of publicity that money alone often cannot buy. But attracting visitors is only the beginning.

Vietnamese Ambassador to Bulgaria Nguyen Thi Minh Nguyet (L) and Bulgarian Minister of Tourism Ilin Dimitrov. (Photo: VNA)

Vietnam, Bulgaria seek more substantive, sustainable tourism cooperation

Both sides considered tourism as one of the most promising areas of bilateral cooperation, noting its role not only in promoting economic growth but also in enhancing people-to-people exchanges, mutual understanding and broader collaboration in trade, investment, education and culture.

Russian tourists experience the glass bridge at the TTC World – Valley of Love tourist site in Da Lat, Lam Dong province. (Photo: VNA)

Russian tourist arrivals to Vietnam nearly triple in first half

The Association of Tour Operators of Russia (ATOR) reported that Vietnam ranked fourth among the best-selling package tour destinations in the Russian market in July, capturing a 7.8% market share, up 3.2 percentage points year-on-year. The country overtook Thailand (4.7%) and China (4.3%).

At the award ceremony (Photo: VNA)

VITA Awards 2026 honour 106 winners

The winners were recognised for breakthrough and innovative tourism policies in 2025, best tourism villages, leading destinations, top attractions and parks, standout new tourism products, top travel companies, and best-in-class lodging and dining, among others.

A visitor enjoys hands-on farming activities, including preparing the soil, planting vegetables and watering crops, in Tra Que Vegetable Village in Hoi An Tay ward, Da Nang city. (Photo: VNA)

Vietnam invites travellers on multi-sensory journey

Vietnam's appeal lies not in a single attraction but in the seamless combination of authentic experiences rooted in local culture. From colourful highland markets and traditional festivals to centuries-old craft villages, all remain an integral part of everyday life.

UAE Ambassador to Vietnam Bader Almatrooshi speaks at the conference, themed "Vietnam: A New Destination of Halal Tourism", held in Khanh Hoa province on July 8, 2026. (Photo: VNA)

Vietnam emerging as new destination for Halal tourism

Vietnam will continue to improve institutional frameworks and standards, develop human resources, expand Halal-certified services, strengthen international cooperation, promote business partnerships, and build the country's brand as a new destination for Halal tourism.

Thung Nham Ecotourism Area adopts green tourism practices. (Photo: VNA)

Vietnam pushes circular tourism to drive green growth

Unlike conventional sustainable tourism, circular tourism goes beyond reducing environmental impacts. It embraces a regenerative approach in which every journey contributes to restoring ecosystems, preserving cultural heritage and strengthening the resilience of local communities.

Dang Huong Giang (L), Director of the Hanoi Department of Tourism, presents flowers to Hanoi's five millionth international visitor of 2026 and her tour group from Spain at Noi Bai International Airport on the afternoon of July 7, 2026. (Photo: VNA)

Hanoi welcomes 5 millionth international visitor in 2026

Hanoi aims to welcome more than 9 million foreign arrivals this year and has achieved over half of that target. Hieu noted that the milestone is not only a source of pride for the city's tourism industry but also a positive signal reflecting its growing appeal among international travellers.

Foreign tourists visit the Central Post Office in Ho Chi Minh City. (Photo: VNA)

Ho Chi Minh City remains leading destination for international visitors

Beyond its traditional strengths in city tours, MICE tourism, shopping and cuisine, the city now offers a broader range of attractions, including coastal areas, eco-tourism sites, traditional craft villages, industrial tourism and cultural, historical and spiritual destinations.

Tourists enjoy Khem beach in Phu Quoc special zone, An Giang province. (Photo: VNA)

Phu Quoc strengthens global tourism appeal ahead of APEC 2027

To improve its tourism image and experience for tourists, the special zone has launched the campaign titled "Every Phu Quoc resident is a tourism ambassador" and established a tourism rapid response team to protect and assist holiday-makers.

Ninh Binh is praised for its limestone mountains, rice fields and winding rivers. (Photo: VNA)

French magazine spotlights Vietnam as destination for diverse experiences

Paris Match says Vietnam's appeal extends beyond its landscapes and luxury resorts. Its unique combination of nature, history, cultural heritage and local life offers travellers a wide range of authentic experiences, making the country an increasingly attractive destination for international travellers.

Minister Counsellor Pham Quang Huy (in black) introduces Vietnam's pavilion to WTO Director-General Ngozi Okonjo-Iweala. (Photo: VNA)

Vietnam's pavilion draws crowds at WTO Open Day 2026

Vietnam's pavilion emerged as one of the highlights of the World Trade Organisation (WTO) Open Day 2026 in Geneva on July 5, attracting a steady stream of visitors eager to savour authentic Vietnamese cuisine. Many said the experience had inspired them to visit Vietnam in the near future.