Sam Son beach attracts tourists (Photo: VNA)

Thanh Hoa (VNA)
– An extravaganza of cultural and sport activities were organised at a sea tourism festival which opened in Sam Son town, the central province of Thanh Hoa on April 23.

The annual festival aims to popularise potential and significant changes of the local tourism while drawing both domestic and international visitors to the town.

While attending the festival, holiday-makers had chance to enjoy stellar art performances featuring the beauty of local people and glamour of Sam Son beach.

In addition, table-tennis, badminton and tennis tournaments were also held in the framework of the festival.

Seeing tourism as an economic spearhead, Thanh Hoa province is striving to become one of the key tourism attractions in the north central region and the country as a whole.

It targets to welcome 3.7 million visitors and earn 2.3 trillion VND (103.27 million USD) from tourism services in 2016, increasing 1.37 percent and 8.49 percent from 2015, respectively.-VNA