More than a conventional trading venue, the Spring Fair 2026 is emerging as a convergence point for consumption, culture and tourism, offering enterprises an opportunity to engage directly with consumers, test products and shape market strategies as early as the first quarter.
The Glorious Spring Fair 2026 will take place at the Vietnam Exposition Centre in Dong Anh commune, Hanoi, from February 2 to 13. Around 3,000 standard booths will be arranged, alongside outdoor spaces dedicated to cultural, culinary and experiential activities.
The multi-sector fair will officially take place at the Vietnam Exposition Centre in Dong Anh commune, Hanoi, from February 2 to 13, focusing on consumer goods to serve Tet shopping demand.
The seminar aimed to help the Indian business community gain a clearer understanding of the scale, role and potential of the Spring Fair 2026 one of Vietnam’s major trade promotion events hosted by the Government and the Ministry of Industry and Trade.
The proactive engagement of Vietnam’s trade offices overseas is also expected to contribute to the success of the fair. From mid-January, these offices have launched coordinated promotion and matchmaking efforts, inviting foreign partners to attend the fair as a gateway to Vietnam’s market, manufacturing capacity and investment environment.
The fair will feature flowers, ornamental plants, bonsai, orchids, peach and apricot blossoms, kumquat trees, along with Tet decorations such as lanterns, folk paintings, ceramics, handicrafts and feng shui items.
The fair will also contribute to promoting the campaign “Vietnamese people give priority to using Vietnamese goods” and introducing Viet Nam’s traditional Tet culture to international visitors.
Four major national fairs will be held this year, including the second National Fair – Spring 2026; the third National Fair - an international specialised exhibition covering construction, building materials, transport, real estate, industrial machinery and equipment, and interior and exterior decoration; the fourth National Fair – Summer 2026; and the fifth National Fair – Autumn 2026.
According to Vietrade, in recent days a number of individuals and organisations have been disseminating unverified and misleading information on social media platforms, online groups and other communication channels. These entities have impersonated the Spring Fair 2026 organising board or falsely claimed to be authorised agents or representatives working with the organisers, in order to solicit registrations from organisations and enterprises via unofficial links for the purpose of illicit gain.
