Spring Fair 2026

To win over the Vietnamese market, US products need to continue improving quality and adjusting prices to remain competitive with goods from other suppliers.

If trade promotion and investment are pursued in tandem, bilateral trade could realistically reach 20–30 billion USD, or even 50 billion USD in the future.

Vietnamese products such as garments, footwear, coffee, tropical agricultural produce, aquatic products, processed foods and electronic components have gained a foothold in the Czech market.

For Vietnam, the UAE serves not only as a consumer market but also as a gateway to the Middle East and North Africa. Vietnamese agricultural products such as cashew nuts, pepper, cinnamon and rice have steadily gained market share, while aquatic products, including tra fish and tuna, are increasingly present in the UAE’s hospitality sector.

Vietnam is currently a major supplier of agricultural products, seafood, and garments to the Russian market. Vietnamese cuisine is also gaining increasing popularity in Russia, with around 1,000 Vietnamese restaurants and eateries in Moscow.

A growing number of Egyptian companies are developing advanced technology products such as smart home automation systems, electric vehicle chargers and specialised IoT sensors used in industry, agriculture and health care, creating promising opportunities for cooperation with Vietnam.

Priority areas for cooperation between Vietnam and Australia include agricultural technology; computer vision; and smart cities and cybersecurity.

Cambodia holds substantial potential for cooperation in agro-processing and exports, especially in key products such as rice, cashew nuts and rubber. In recent years, the country’s cultivation area and agricultural output have grown steadily, providing a stable raw material base for processing industries.

To maintain and further promote its role as a regional event-hosting hub, Hong Kong (China) has maximised connectivity between the authorities, industry associations and business organisations, creating an efficient linkage mechanism, according to Vu Thi Thuy, Deputy Consul General and Head of the Vietnam Trade Office in the special administrative region.

Two-way trade reached approximately 550 million USD last year, up more than 170% compared to 2024, signalling significant room for further growth.

At the first Vietnam Glorious Spring Fair 2026, the Hue pavilion stood out as a cultural highlight, drawing crowds with a display steeped in imperial heritage. From "ao dai" (Vietnamese traditional dress) and sedge grass hats to incense, Thanh Tien paper flowers, fine handicrafts and Hue’s culinary specialties, visitors were treated to authentic, hands-on experiences of the former royal capital’s traditions.

Vietnam’s Trade Counsellor in Italy Duong Phuong Thao said the bilateral relations are developing positively, providing a solid foundation for economic and trade ties. The Italian Government, financial institutions and business community regard Vietnam as a key market in Southeast Asia.

Tran Le Dung, Head of the Vietnam Trade Office in Morocco, said Morocco has accumulated extensive experience in hosting large-scale agricultural trade fairs and exhibitions. Flagship events include the annual International Agricultural Exhibition in Morocco (SIAM), alongside specialised shows covering food and beverages, textiles, handicrafts and logistics.

At the Glorious Spring Fair 2026 at the Vietnam Exposition Centre in Hanoi, the “Xuan My Vi” (Spring Flavours) zone has emerged as one of the most crowded attractions.
Here, hundreds of Vietnamese dishes are on display and sold.

After 12 vibrant and colourful days, the first Glorious Spring Fair 2026 vividly portrayed the vitality of the nation’s economic and consumer activities at the beginning of the new year, leaving a strong impression on the public and business community.

Daily online surveys conducted by the organisers showed that many booths recorded revenues ranging from several million to hundreds of millions of VND per day, with some enterprises achieving daily sales exceeding 2 billion VND.

Beyond offering shopping opportunities, the event provided visitors with an immersive journey through the country’s diverse regional cultures.

At this year’s Spring Fair, the Vietnam Trade Office in Hong Kong facilitated the participation of several Hong Kong enterprises in Vietnam to conduct market surveys, seek import sources and showcase their products. Notably, a company under the Hong Kong Productivity Council presented technological solutions for smart homes and smart manufacturing at the event.

Amid the global shift towards sustainable, green and digital trade, the Glorious Spring Fair 2026 is emerging as more than a commercial showcase, positioning itself as a strategic platform connecting policies, markets, businesses and capital flows to foster long-term development cooperation.

In this landscape, the business communities of both sides are playing a pivotal role in translating high-level political commitments into tangible commercial value.