Director of the municipal Tourism Department Nguyen Thi AnhHoa said that to beef up the exchange of visitors between the sides, the cityneeds a long-term blueprint, encouraging the opening of direct flight routes linkingthe city and Japanese localities.
It is also necessary for the sides to organise morefestivals and cultural exchange events and join each other’s tourism fairs, shenoted.
Uchida Shusuke, Deputy Chief Representative of the JNTOoffice in Vietnam, said currently, flights between Vietnam and Japan haverecovered 95% as compared to their pre-pandemic levels.
In 2023, JNTO will focus on building relationships andcooperation with travel companies, airlines, and media channels. The company will also promote digital marketing and Japan's image via the Vietnam - Japan Festival and events to celebrate the 50th anniversary of bilateral diplomatic relations. This will serve to quickly restore the number of Vietnamese touristscoming to Japan to the pre-pandemic levels.
Before the pandemic, about 500,000 Vietnamese came to Japanannually. In 2022, Japan attracted more than 284,000 Vietnamese tourists,accounting for 7.4% of its total volume of international visitors./.