Business

Vietnam moves to widely popularise tra, basa fish in Australia

A programme on branding and market development for Vietnam’s frozen tra and basa (Pangasius) is being held in Australia in November and December.
Vietnam moves to widely popularise tra, basa fish in Australia ảnh 1Tra fish processing (Photo: VNA)
Sydney (VNA) – A programme on branding andmarket development for Vietnam’s frozen tra and basa (Pangasius) is being held inAustralia in November and December.

This is part of economic diplomatic activities implementedby the Vietnamese Embassy in conjunction with the Vietnam Trade Office inAustralia.

Speaking at a ceremony to launch the programme inMelbourne on November 20, Vietnamese Ambassador to Australia Nguyen Tat Thanhsaid that Vietnam's tra and basa have long been popular in many choosy marketssuch as the US, Europe and Japan. In Australia, these products are also veryfamous and present in most supermarkets and food stores across the country.

The programme is expected to be carried out in manydifferent locations in Australia, including an online “Pangasius Expo” with theparticipation of nearly 100 businesses in early December.

On the same day, Ambassador Thanh announced a plan to developthe brand of Vietnamese frozen passion fruit in the Australian market. He saidthat three tonnes of the fruit are being shipped to Australia.

This shipment will soon arrive at the Australian port in thecoming days, marking the first time Vietnam's frozen passion fruit hasbeen present in the country.

The ambassador shared that the embassy is activelynegotiating with Australia so that Vietnam's fresh passion fruit can belicensed to be imported into the country./.
VNA
#frozen tra and basa #Australia #Vietnam #November #December #frozen passion fruit #Vietnam #Vietnamplus #Vietnam News Agency Australia Vietnam
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