Vietnam shows fastest post-pandemic tourism recovery in Southeast Asia

Vietnam welcomed 17.6 million international visitors last year, achieving a recovery rate of 98% compared to 2019 (the period preceding the COVID-19 pandemic). ​

International visitors at the renowned HCM City Central Post Office in downtown District 1. (Photo: VNA)
International visitors at the renowned HCM City Central Post Office in downtown District 1. (Photo: VNA)

HCM City (VNA) - Vietnam has emerged as Southeast Asia's fastest-recovering tourism destination after the pandemic, largely thanks to its welcoming visa policies.

According to updated data from the ASEAN Secretariat, Vietnam welcomed 17.6 million international visitors last year, achieving a recovery rate of 98% compared to 2019 (the period preceding the COVID-19 pandemic).

The figure has surpassed those of other renowned tourist destinations such as Thailand, Singapore, and Indonesia.

Other nations in the region have lower recovery rates, with Thailand at 88%, Singapore at 86%, and the Philippines at 72%.

In terms of total international arrivals in 2024, Vietnam is projected to surpass Singapore (16.5 million visitors), ranking third among Southeast Asian countries in terms of international visitor numbers for that year.

Thailand and Malaysia occupy the first and second positions, with 35 million and 24.5 million visitors, respectively.

Vietnam's number of international visitors exceeds that of Indonesia (14 million) and the Philippines (6 million).

Statistics from hotel booking site Agoda indicate that Vietnam and Malaysia are the top destinations in the region for travelers booking sustainable and environmentally conscious tours.

Among the ten most attractive cities for this type of tourism, three Vietnamese cities – Da Nang, Nha Trang, and HCM City - are included.

Demand for accommodations from international guests has surged by 139% compared to the same period last year, with a particularly notable increase of nearly 300% in visitors from China.

Phu Quoc Island, off Kien Giang province in southern Vietnam, is set to become the premier destination for international tourists in 2025, with accommodation searches increasing by 266% compared to 2024.

Data from this platform also highlight significant growth in tourist arrivals from other key markets, such as the Republic of Korea (up 94%) and Taiwan (up 123%).

Vietnam officially reopened its borders to international tourists on March 15, 2022.

Since then, the tourism sector has recovered significantly, rising from 3.7 million visitors in 2022 to 12.6 million in 2023, with projections to reach 17.6 million in 2024, nearly matching the 18 million visitors recorded during the peak year of 2019.

Vietnam has set an ambitious goal this year to attract between 22 and 23 million international visitors, reflecting its commitment to positioning tourism as a critical economic sector.

Currently, Vietnam grants visa waivers to travelers from 25 countries.

Starting in August 2023, it began issuing three-month tourist visas to citizens of all nations and extended the stay duration to 45 days for citizens of 13 countries exempt from visa requirements.

Last year, it launched a new web portal that simplifies the e-visa application process, making it easier and more convenient for foreign travelers./.

VNA

See more

First Koreans arrive in Phu Quoc in 2026 (Photo: VNA)

Phu Quoc targets top three among Korean outbound spots

In 2025 alone, the island welcomed more than 8.1 million visitors, including over 1.8 million foreigners, with the RoK and India emerging as dominant source markets that together drove more than half of foreign arrivals.

A festival in Yen Tu (Photo: VNA)

Yen Tu Spring Festival 2026 to open following UNESCO acclaim

This year, the festival will be much larger than before, spreading across Vang Danh, Yen Tu, Thuong Yen Cong, Phuong Dong, and Bac Son wards, instead of just a few spots like in the past. The highlight will be an evening music show on February 26, broadcast live on Quang Ninh newspaper and radio-television, with modern lighting and sound to bring the story and spirit of Buddha King Tran Nhan Tong to life.

Con Dao is listed among theworld’s best honeymoon spots for 2026 (Photo: Booking)

Con Dao among top honeymoon destinations for 2026

According to the article, Con Dao ranked fifth worldwide and Vietnam is the travel destination on everyone’s lips for 2026, and for those eager to experience the Southeast Asian country’s most marvelous landscapes, minus the crowds, Con Dao is just the ticket.

At the launch ceremony of the music video “Song from a Secret Garden – Secret Garden in Vietnam” on February 6. (Photo: nhandan.vn)

World-renowned music duo films tourism-promoting MV in Vietnam

The production forms part of the international music project “Good Morning Vietnam”, initiated by Nhan Dan Newspaper and IB Group to bring world-class performances to Vietnam while promoting the country’s culture and tourism through music videos.

The South Gate of the Ho Dynasty Citadel. (Photo: VNA)

Visitors to enjoy free entry to Ho Dynasty Citadel, Lam Kinh relic site during Tet holiday

Under the plan, visitors will enjoy free entry to the Ho Citadel World Heritage Site from February 12 to 17, 2026 (from the 25th day of the 12th lunar month to the first day of the Year of the Horse). Meanwhile, free entry to the Lam Kinh Special National Relic will be available from February 16 to 19, 2026 (from the 29th day of the 12th lunar month to the third day of the Year of the Horse).

The Space of Gong Culture in the Central Highlands is recognised by UNESCO in 2005 as a Masterpiece of the Oral and Intangible Heritage of Humanity (Photo: VNA)

National Tourism Year – Gia Lai 2026 to open in March

A wide range of activities, including festivals, cultural and sporting events, promotional campaigns, market linkages, investment promotion; community-based, creative, and experiential activities, will be structured around quarterly themes to maintain momentum and broad appeal.

Ky Co tourism area in Quy Nhon (Photo: VNA)

Quy Nhon wins ASEAN Clean Tourist City Award 2026

Previously, Quy Nhon was also honoured with the ASEAN Clean Tourist City Award in 2020 and 2024, demonstrating its consistent commitment to environmental protection, urban cleanliness and sustainable tourism development.

Visitors on Hanoi Five Gates train are offered complimentary seasonal light refreshments. (Photo: VNA)

Australian newspaper highlights experience on Hanoi Five Gates train

The author chose to sit inside the “Hanoi Five Gates” train, observing curious onlookers outside as it rolled along the route of one of Hanoi’s newest tourism products. The train, which began operations in September 2025, allows passengers to view the famed “Train Street” from a different perspective, while also offering glimpses into Vietnamese daily life and culture.

At the tourism promotion programme for Hue and Quang Tri in Seoul. (Photo: VNA)

Hue, Quang Tri promote tourism, push direct air links with RoK

Binh said the programme sought to position Hue and Quang Tri as diverse and high-quality destinations in central Vietnam, combining rich cultural heritage, attractive natural landscapes and professional tourism services, while also promoting cooperation between Vietnamese and Korean tourism enterprises.

Tourists visit mangrove forests in the coastal commune of An Hoa, Vinh Long province. (Photo: VNA)

Mekong Delta repositions as global tourism hub

As the country enters a new era of development, experts shared the view that green transformation is no longer optional but a necessity for the region that is heavily impacted by climate change. By repositioning its image through conservation and high-value experiences, the Mekong Delta is choosing a path of "slow but steady" growth.

A lion dance performance on Ong Lang street. Can Tho welcomes visitors to the city during the Lunar New Year holiday. (Photo: VNA)

Tet 2026 sends positive signals, setting the pace for tourism growth

Around three weeks ahead of Tet, the domestic travel market has become noticeably more vibrant. Data from online searches and social media platforms point to a sharp rise in interest, particularly in destinations offering pleasant weather, well-developed tourism infrastructure and family-friendly appeal.