Vietnam shows fastest post-pandemic tourism recovery in Southeast Asia

Vietnam welcomed 17.6 million international visitors last year, achieving a recovery rate of 98% compared to 2019 (the period preceding the COVID-19 pandemic). ​

International visitors at the renowned HCM City Central Post Office in downtown District 1. (Photo: VNA)
International visitors at the renowned HCM City Central Post Office in downtown District 1. (Photo: VNA)

HCM City (VNA) - Vietnam has emerged as Southeast Asia's fastest-recovering tourism destination after the pandemic, largely thanks to its welcoming visa policies.

According to updated data from the ASEAN Secretariat, Vietnam welcomed 17.6 million international visitors last year, achieving a recovery rate of 98% compared to 2019 (the period preceding the COVID-19 pandemic).

The figure has surpassed those of other renowned tourist destinations such as Thailand, Singapore, and Indonesia.

Other nations in the region have lower recovery rates, with Thailand at 88%, Singapore at 86%, and the Philippines at 72%.

In terms of total international arrivals in 2024, Vietnam is projected to surpass Singapore (16.5 million visitors), ranking third among Southeast Asian countries in terms of international visitor numbers for that year.

Thailand and Malaysia occupy the first and second positions, with 35 million and 24.5 million visitors, respectively.

Vietnam's number of international visitors exceeds that of Indonesia (14 million) and the Philippines (6 million).

Statistics from hotel booking site Agoda indicate that Vietnam and Malaysia are the top destinations in the region for travelers booking sustainable and environmentally conscious tours.

Among the ten most attractive cities for this type of tourism, three Vietnamese cities – Da Nang, Nha Trang, and HCM City - are included.

Demand for accommodations from international guests has surged by 139% compared to the same period last year, with a particularly notable increase of nearly 300% in visitors from China.

Phu Quoc Island, off Kien Giang province in southern Vietnam, is set to become the premier destination for international tourists in 2025, with accommodation searches increasing by 266% compared to 2024.

Data from this platform also highlight significant growth in tourist arrivals from other key markets, such as the Republic of Korea (up 94%) and Taiwan (up 123%).

Vietnam officially reopened its borders to international tourists on March 15, 2022.

Since then, the tourism sector has recovered significantly, rising from 3.7 million visitors in 2022 to 12.6 million in 2023, with projections to reach 17.6 million in 2024, nearly matching the 18 million visitors recorded during the peak year of 2019.

Vietnam has set an ambitious goal this year to attract between 22 and 23 million international visitors, reflecting its commitment to positioning tourism as a critical economic sector.

Currently, Vietnam grants visa waivers to travelers from 25 countries.

Starting in August 2023, it began issuing three-month tourist visas to citizens of all nations and extended the stay duration to 45 days for citizens of 13 countries exempt from visa requirements.

Last year, it launched a new web portal that simplifies the e-visa application process, making it easier and more convenient for foreign travelers./.

VNA

See more

International visitors arrive at Da Nang Port (Photo: VNA)

Da Nang ready to welcome over 456,000 visitors during Tet holiday

The central beach city of Da Nang is expected to receive over 456,000 visitors, of them more than 221,000 international, during the 2025 Lunar New Year holiday (from January 25 to February 2), a year-on-year rise of 13.5%, according to the municipal Department of Tourism.

Representatives from the Mekong Delta province of Tra Vinh at the awarding ceremony (Photo: baotravinh.vn)

Tra Vinh’s Con Chim site wins ASEAN Community-based Tourism Award

The Con Chim (bird islet) community-based tourism site in Chau Thanh district, the Mekong Delta province of Tra Vinh has won the ASEAN Community-based Tourism Award (CBT-ASEAN) 2023 at a ceremony held in Malaysia, according to the provincial department of Culture, Sports, and Tourism.

Foreign guests enjoy traditional Tet cuisine. (Photo: VNA)

Tet-themed tours luring foreign holiday-markers

The diversification of cultural, historical, and experiential tourism products, especially those offering tourist the experience of celebrating Lunar New Year (Tet) like locals, has been praised by international visitors, according to insiders.

After arriving in Quang Ninh, visitors will explore Ha Long Bay, visit the city, visit some cultural and historical relics and neighbouring localities. (Photo: VNA)

Over 1,200 foreign tourists arrive in Ha Long on cruises

Two luxury cruise ships, Seabourn Encore and Silver Whisper, have docked at Ha Long International Cruise Port, bringing more than 1,200 international tourists to Quang Ninh province, home to UNESCO-recognised natural heritage Ha Long Bay.

In 2024, Yen Bai province introduces 16 new tourism products recognized and put into operation (Photo: VNA)

Yen Bai transforms natural heritage into valuable assets

The northwestern mountainous province of Yen Bai, which has emerged as an attractive destination, plans to turn its heritage into an "asset," by continuing to implement comprehensive policies to support tourism development and further invest in creating new tourism offerings in 2025.

Many RoK tourists choose Vietnam as their favourite Lunar New Year holiday destination (Photo: DONGA)

Vietnam among top Lunar New Year destinations for RoK visitors

Three Vietnamese cities, namely Nha Trang, Ho Chi Minh City, and Da Nang, are among top travel destinations for holidaymakers from the Republic of Korea (RoK) during the 2025 Lunar New Year holiday, alongside popular locations in Japan, Thailand, and China.