The batch of 7 tonnes of frozen durian exported to Australia (Photo: VNA) Sydney (VNA) - A programme introducing Vietnamese durian and promotingits consumption is taking place in Australia from July 20 to 31.
“Vietnamese durian week” is being jointly organised by the Vietnamese Commercial Affairs Office in Australia and the New SouthWales-based ASEAN company, which has imported 7 tonnes of frozen durian from Vietnam.
Head of the Vietnamese Commercial Affairs Office NguyenPhu Hoa said that following the success of a programme promoting Vietnamese durianin Australia in 2019, the agency conducted surveys and sees great potential forthe fruit in the market.
The program also aims to introduce other high-quality farm produce from Vietnamto Australia, in order to expand markets for a range of key Vietnamese agriculturalproducts.
Hoa said the agency plans to arrange similar promotional programmes this yearto further support Vietnamese businesses in introducing and promoting their productsin the Australian market.
It will coordinate with another importer in Perth to organise a promotional programmefor a batch of Vietnamese durian, which is scheduled to be exported to Western Australiain August, he added.
Frozen durian products, which are mainly imported from Asian countries such as Thailand,Malaysia, China, and Vietnam, are increasingly finding favour among Australian consumers.
Vietnam’s durian plantation area has increased rapidly over the last decade, to47,000 ha in 2018 from just 17,500 ha in 2008, with output increasing to 478,600tonnes from 93,000 tonnes.
Vietnam is actively seeking markets for exports and improving the value of the fruit./.
VNA
