Longdan has about 10 supermarkets specialising in Asian products, of which Vietnamese products make up about 30 percent. (Photo: VNA) Covering 1,500 sq.m, Longdan Milton Keynes is thefirst supermarket outside London of Longdan and is included in the firm’s planto expand its distribution network to introduce goods of Vietnam and Asia ingeneral to consumers across the UK.
Longdan General Director Huynh Xuan Long said withgood-quality agricultural products like rice and fresh fruit, Vietnam has potentialto expand its market in the UK.
He suggested Vietnamese businesses satisfyrequirements on food safety and pay more heed to brand building in thedemanding market.
With its over 20-year experience in the UK, Longdanwould support Vietnamese exporters to promote their products in the country throughits supermarket chain, he said.
Also present at the opening ceremony, VietnameseAmbassador to the UK Nguyen Hoang Long expressed his hope that Longdan willhelp Vietnamese enterprises boost exports to the UK, not only in Longdansupermarkets but also in other supermarket chains in the European nation.
Longdan has about 10 supermarkets specialising in Asianproducts, of which Vietnamese products make up about 30 percent. Itssupermarkets import about 2,000 tonnes of Vietnamese goods each year./.
VNA
