(Photo: Facebook Page of the Flatten the Plastic Curve project) Hanoi (VNA) – Two Vietnamese student has securedthe third prize at the 2nd ASEAN Youth Social Journalism Contest 2021 for theirsocial media campaign to raise awareness about plastic consumption among young Vietnamesepeople amid the COVID-19 pandemic.
Hoang Nguyen Nhat Vi and Pham Quang Vinh, both from the RMITUniversity Vietnam, obtained the award with a project titled “Flatten thePlastic Curve”, which reached close to 200,000 young audiences in just a month.
Following the theme ASEAN Youth and COVID-19 ─ Response,Recovery, and Resilience, the pair, via comic-like graphics and influencermarketing, worked to persuade young shoppers to take small but impactfulactions while making their orders online.
The project encouraged young people to make changes, such asordering from one shop to minimise the use of plastic packages, or directly sendingplastic-reduction messages to shop owners or food shippers.
By the end of the campaign, Vi and Vinh reached over 40,000young people with their print ads, received organic shares, and had theircampaign mentioned in four Vietnamese macro influencers’ Facebook pages./.
VNA
