Vietnam’s tourism strives to bounce back

The tourism sector is making concerted efforts to recover after a stagnant stage caused by the COVID-19 pandemic, focusing on promoting domestic travel while preparing to welcome foreign arrivals.
Vietnam’s tourism strives to bounce back ảnh 1Tourists in Thua Thien-Hue (Photo: VNA)

Hanoi (VNA) – The tourism sector is making concertedefforts to recover after a stagnant stage caused by the COVID-19 pandemic,focusing on promoting domestic travel while preparing to welcome foreignarrivals.

To give a boost to the domestic market, the Ministry ofCulture, Sports and Tourism initiated a ‘Vietnamese travelling Vietnam’campaign. In response, several localities like the northern coastal province ofQuang Ninh and the central provinces of Nghe An and Da Nang have launched theirown tourism promotion programmes.

Meanwhile, to support the development of products duringthis period, the Tourism Advisory Council and its partners carried out a study onoutstanding travelling trends of Vietnamese after social distancing.

According to the study, demand for tourism began recoveringin mid-April, with tourists prioritising safety and discounts. Holiday-makersoften want to go to beach and enjoy nature. They prefer short tours with smallgroups of families and friends to not-so-faraway places. Tour booking is oftendone via direct contact with service providers or using digital tools.

The Vietnam Tourism Association (VITA), meanwhile, isrunning a nationwide ‘Vietnam – a bright destination’ programme that lasts fromMay 15 to the end of the year. It aims at stimulating demand while ensuringsafety for visitors, reducing prices but sustaining service quality or keepingprices unchanged but adding more services.

Many popular tour providers, such as Saigontourist,Vietrantour, Vietravel, and Hanoi Redtours have joined the programme bylaunching numerous packages with discounts of up to 40 percent that targets travellinggroups of at least six members and flying with Vietnam Airlines.

Vu The Binh, deputy head of the VITA, said tourism isreceiving huge support from the aviation sector, with 50,000 low-cost airticket available for travel agencies to make discount packages.

Head of the Vietnam National Administration of Tourism(VNAT) Nguyen Trung Khanh said the disease has basically been placed undercontrol but tourism is still facing various difficulties and challenges. 

He stressed the need to prepare to welcome tourists frompotential markets like China, the Republic of Korea, Taiwan, Australia and NewZealand.

Khanh said if the pandemic is controlled in some keymarkets of Vietnam by September, the sector will propose the Government easerestriction measures and restart activities to lure foreigners, firstly fromthe ASEAN region and Northeast Asia.

It is hoped that foreign visitors will begin to arrive inthe fourth quarter of this year, according to Khanh./.
VNA

See more

The Tet holiday records a surge in tourists to localities. (Photo: NDO)

Vietnam's tourism sector booms during Tet holiday

During the nine-day holiday, localities across the country welcomed nearly 12.5 million domestic travellers, a 19% increase from the same period in 2024. Several provinces and cities recorded tourism revenues exceeding 1 trillion VND.

Various activities will be held in Ho Chi Minh City to welcome the Lunar New Year. (Photo: Vietnamnet)

Cultural festivals take centre stage in Tet tourism push

Vietnam is set to welcome a surge of domestic and international tourists during the 2025 Tet (Lunar New Year) holiday as destinations nationwide are preparing to showcase their distinctive cultural festivals and traditional celebrations.

International visitors arrive at Da Nang Port (Photo: VNA)

Da Nang ready to welcome over 456,000 visitors during Tet holiday

The central beach city of Da Nang is expected to receive over 456,000 visitors, of them more than 221,000 international, during the 2025 Lunar New Year holiday (from January 25 to February 2), a year-on-year rise of 13.5%, according to the municipal Department of Tourism.

Representatives from the Mekong Delta province of Tra Vinh at the awarding ceremony (Photo: baotravinh.vn)

Tra Vinh’s Con Chim site wins ASEAN Community-based Tourism Award

The Con Chim (bird islet) community-based tourism site in Chau Thanh district, the Mekong Delta province of Tra Vinh has won the ASEAN Community-based Tourism Award (CBT-ASEAN) 2023 at a ceremony held in Malaysia, according to the provincial department of Culture, Sports, and Tourism.

Foreign guests enjoy traditional Tet cuisine. (Photo: VNA)

Tet-themed tours luring foreign holiday-markers

The diversification of cultural, historical, and experiential tourism products, especially those offering tourist the experience of celebrating Lunar New Year (Tet) like locals, has been praised by international visitors, according to insiders.

After arriving in Quang Ninh, visitors will explore Ha Long Bay, visit the city, visit some cultural and historical relics and neighbouring localities. (Photo: VNA)

Over 1,200 foreign tourists arrive in Ha Long on cruises

Two luxury cruise ships, Seabourn Encore and Silver Whisper, have docked at Ha Long International Cruise Port, bringing more than 1,200 international tourists to Quang Ninh province, home to UNESCO-recognised natural heritage Ha Long Bay.

In 2024, Yen Bai province introduces 16 new tourism products recognized and put into operation (Photo: VNA)

Yen Bai transforms natural heritage into valuable assets

The northwestern mountainous province of Yen Bai, which has emerged as an attractive destination, plans to turn its heritage into an "asset," by continuing to implement comprehensive policies to support tourism development and further invest in creating new tourism offerings in 2025.