As many as 2,000 breeding cows are to be donated to thousands of needy families in the northern province of Lao Cai by the end of 2015.

This move is part of the programme “Joining hands with the community”, initiated by Lao Cai People’s Committee and the military-run branch in Lao Cai in an effort to develop agriculture in rural areas.

Most of the capital for the programme was generated by Viettel’s new user-driven fundraising campaign. As part of the campaign, every 15 customers signing up for Viettel mobile services for three years contribute to the purchase and donation of a cow, costing 15 million VND( 698USD) each.

During the first three months of implementation, 120 cows worth VND 1.8 billion ( 85,714USD), were given to disadvantaged households in Bac Ha, Muong Khuong, Si Ma Cai and Bat Xat districts.

Since 2012, the Vietnam Red Cross has donated 221 cows via the “ Cow Bank” project to help poor farmers in Muong Khuong and Bac Ha escape from poverty.-VNA