The event, to be broadcast live byVietnam Television, will introduce local cultural, tourism products, and historical activities set to take place during the year. The campaign is expected tohelp promote tourism recovery and development in the south-central province ofBinh Thuan and attract domestic and international investors.
The Visit Vietnam Year 2023 willfeature more than 200 inter-provincial, national, and international cultural,sports, and tourism events, including an international culinary festival, anational rowing and canoeing tournament, a fair named Farmer's Market, a nationalgolf championship, and a tourism week.
These activities are hoped to connecttravel companies, help open up a new period for tourism cooperation with othercountries, and expand tourist markets in ASEAN, Asia, and the world.
Introducing the Visit Vietnam Year 2023 at the recent Travel Exchange (TRAVEX) in Indonesia, Deputy General Director of theVietnam National Administration of Tourism Ha Van Sieu said the theme “GreenConvergence” focuses on promoting green and sustainable tourism so as to improvethe competitiveness of Vietnamese tourism in the region and the world.
Binh Thuan boasts a favourable geographical location and climate, beautiful landscapes,rich natural resources, and long-standing cultural and historical values, whichare all potential for the province to develop tourism.
In particular, Mui Ne is considered ahighlight of local tourism as it is home to one of the most beautiful naturalbeaches in Vietnam. It is also dubbed the “kingdom of resorts” with about 600resorts and hotels and 1,000 condotels. The region has established itself as one of thetop Vietnamese destinations for beach-loving travellers.
In January, Binh Thuan welcomednearly 700,000 visitors, including nearly 24,000 foreign arrivals, respectivelyrising 2.1-fold and 4.6-fold from a year earlier. Tourism revenue also soared2.9-fold to about 1.79 trillion VND (nearly 75.9 million USD), according to theprovince’s tourism promotion information centre./.