Vsmart surpasses Apple in sales through traditional retail channels in Vietnam for the first time (Photo: VNA) Hanoi (VNS/VNA) -Phones made by local manufacturer Vsmart have surpassed those of US giantApple, in terms of retail revenue in the Vietnamese market in January.
According to the lateststatistics from GfK, Germany's largest market research institute, in the firstmonth of this year, the phone brand owned by billionaire Pham Nhat Vuongaccounted for 7.7 percent of the smartphone market in the traditional retail segment.Meanwhile, Apple held 6.5 percent.
In the market, Vsmartranked fourth in sales in this retail channel, followed by Apple, whilethe top three positions went to Samsung, Oppo, and Vivo.
In the traditional retailchannel, Vsmart's market share has increased by 5.8, 6.6, and 7.7 percent inthe three months since November. In January, Vsmart sold 107,498 smartphones,while Apple sold 90,745 iPhones.
However, Apple has a largemarket share in the online sales channel. The firm accounts for 15.7 percent innon-traditional retail channels in Vietnam, ranking behind Samsung. Meanwhile,Vsmart holds a 7.8 percent of stake in the online channel.
Combining the two channels, inJanuary, Vsmart sold 125,181 smartphones and Apple sold 126,338.
An industry insider told mediathat: "Vsmart had good sales thanks to a half-price promotion programmefor its products of Vsmart Live a few months ago, then a 2 million VND (86.95USD) discount for the new Vsmart Active 3."
The insider continued: "IfVsmart can participate in the upcoming project to promote smartphones among theVietnamese population by the Ministry of Information and Communications, itsmarket share will continue to increase sharply."
According to GfK data, apartfrom Samsung and Oppo, which are firmly holding the first and second positionsin the smartphone market, Apple's third position is under siege by rivalsXiaomi, Realme, Vivo, and Vsmart. The market share of these brands isrelatively even, lagging far behind the second position, Oppo./.
VNA
