Tran Uyen Phuong, author of the book “Competing with Giants: How One Family-Owned Company Took on the Multinationals and Won”, speaks at the event (Photo: VNA)
 
Hanoi (VNA) – The Vietnamese version of the book “Competing with Giants: How One Family-Owned Company Took on the Multinationals and Won” by Vietnamese businesswoman Tran Uyen Phuong will be released in the coming time.

The information was revealed during an event to introduce the book to readers in Hanoi over the weekend. It was part of activities to celebrate the Vietnam Entrepreneurs’ Day (October 13) and the Vietnamese Women’s Day (October 20).

The book was published by US-based ForbesBooks, a publishing imprint of Forbes Media, in late August. It was the first time the publisher has launched a book by a Vietnamese author.

[ForbesBooks publishes first book by Vietnamese author]

As many as 20,000 copies of the book were released on its debut. It is also available on Amazon.com.

It is Phuong’s second work, following her first one entitled “Chuyen nha Dr Thanh (The Story of Dr Thanh’s Family)”, which was written in Vietnamese.

The book features valuable business lessons and experiences as well as characters’ efforts to overcome challenges and obtain success.

At the event, representative of ForbesBooks said through the book, the author wants to send empowering messages that will inspire many people worldwide, especially women.

 “Competing with Giants” was written in English by Tran Uyen Phuong who serves as Deputy CEO of Tan Hiep Phat (THP) group, Vietnam’s leading beverage company, in partnership with British journalist Jackie Horne and writer John Kador from the US.

THP was founded in 1994 by Phuong’s father, Tran Qui Thanh.

In addition to running Number 1 Chu Lai Plant, Phuong is responsible for THP’s procurement, domestic and international marketing, public relations, and corporate social responsibility programmes. She is an executive of the Beverage Association of Vietnam and also sits on the executive committee of the Young Presidents’ Organization (YPO) Vietnam chapter.

 After being asked by Harvard Business Review to write a case study on how her family-owned business walked away from a 2.5 billion-USD offer from Coca – Cola in 2015, Phuong decided to write a book that would teach people exactly how to do it in their own business. –VNA