Agricultural products are traded at Cai Rang floating market, a tourist magnet in Can Tho city (Photo: VNA)

Can Tho (VNA) – The Mekong Delta city of Can Tho welcomed 7.5 million tourist arrivals in 2017, 34 percent beyond the yearly plan and up 40 percent from 2016.

Total revenue from tourism activities is estimated at 2.9 trillion VND in the year, 45 percent higher than the set target and up 61 percent year-on-year.

The result is attributed to efforts made by the municipal authorities to promote the city’s images and tourism potential, and stronger cooperation between local tourism firms with their counterparts in and outside the country.

The city aims to serve 2.45 million holiday-makers staying overnight in 2018, up 28.9 percent against 2017.

Attention will be paid to building typical tourism products, especially water-way tours in connection with historical and cultural tourism sites, trade villages, and eco-tourism sites; and promoting the tourism form of Meeting, Incentive, Convention and Exhibition (MICE) and homestay.

According to Deputy Director of the municipal Department of Culture, Sports and Tourism Le Minh Son, the locality encourages investors to tap advantages for forming interprovincial and international waterway tourism routes.

Can Tho, for the first time, will welcome international cruise visitors operated by France’s TitanFleet tourism group in the last days of this year. This is hoped to open prospects for further promoting water-way tourism products in the city.-VNA