Thua Thien Hue and Quang Nam provinces and Da Nang city recently unveiled a joint campaign to promote tourism in the central region, home to a slew of famous beaches and world heritage sites.

It will introduce the "paradise-like beaches, islands, and world heritage sites".

According to Tran Chi Cuong, Vice Chairman of the Da Nang Department of Cultural, Sports and Tourism, the campaign will focus on new tourism options in all three localities in 2015, including a number of fascinating events, festive activities, and tourism packages.

Da Nang will introduce new river tours, the Helio entertainment complex, a French village, the Asia Park, a night market on the Han River, and Vincom commercial centre.

The city is also preparing for the 2015 Da Nang International Fireworks Competition, which will feature contestants from South Africa, Poland, Australia, the US, and Vietnam.

Thua Thien Hue will continue to highlight the UNESCO-recognised Complex of Hue Monuments in Hue city with new art performances and by displaying traditional crafts at the heritage sites.-VNA