To effectively implement the Party Central Committee’s Secretariat onstrengthening the campaign “Vietnamese people give priority to using Vietnamesegoods,” goods and services will be surveyed according to quality,information, consumer choice, models and reasonable and competitiveprices.
The survey will be posted on the VCPA’s website.
From April 1 to November 20, customers will take the survey througha questionnaire, which will then be appraised through thecouncil. After the survey, the top 100 goods and services will bechosen.
The ceremony to announce survey results and award Certificates to 100 trustedconsumer goods and services in 2022 will be held on November 26 in Hanoi.
According to local media, Vietnam’s middle-class is expected togrow, spreading out geographically and becoming more diverse. The COVID-19crisis and consumption are expected to expand and define the futureas incomes rises.
According to recent McKinsey Global Institute research, Vietnam iswell-positioned to be a significant driver of the next chapter of Asia’sconsumption story.
Over the next decade, 36 million more consumers may join Vietnam’s consumingclass, defined as consumers who spend at least 11 USD a day in purchasing powerparity terms.
New consumption power emerges from those who have entered the consuming classfor the first time, along with the consuming class’s sharp rise within theincome pyramid.
According to the research, the two highest tiers of the consuming class mayaccount for 20 percent of Vietnam’s population by 2030./.
VNA