A training course to develop strategies and improve skills to promote trade in the EU market was opened in the southern province of Kien Giang on December 18.

The two-day event is jointly held by the Export Promotion Centre (PROMOCEN) under the Ministry of Industry and Trade’s Trade Promotion Department, the Tourism, Commerce and Investment Promotion Centre of Kien Giang province (KITRA), and the European Trade Policy and Investment Support Project (EU-MUTRAP).

According to KITRA Deputy Director Nguyen Giai Phong, the EU is a potential market posing both opportunities and challenges to Vietnamese businesses. The course is expected to help organisations and enterprises in the locality and surrounding areas to increase their capacity of accessing this market.

More than 50 participants are equipped with trade promotion knowledge and skills as well as methods of building strategies for small- and medium-sized enterprises to enter the EU market.

After the course, the trainees will be able to assess the effectiveness of each form of trade promotion and select suitable ones for their businesses. They will know how to build, develop and protect the trademarks of their products and services.-VNA