Electronics retailers go begging for customers

Electronics shops and supermarkets in major cities are offering big discounts to boost flagging sales at the end of the World Cup and dry season.
Electronics shops and supermarkets in major cities are offering bigdiscounts to boost flagging sales at the end of the World Cup and dryseason.

Television sets, refrigerators, fans andair-conditioners are being discounted by 10-56 percent.

AtDe Nhat Phan Khang electronics stores in HCM City, the price of a Sharp52A83 LCD TV has been reduced from around 80 million VND (4,210 U SD )to 35 million VND (1,842 USD ).

Other HCM Cityshops, like Nguyen Kim, Cho Lon, and Tran The, are offering lucky-drawcoupons and freebies.

But southern customers don't appearto be taking the bait. Phan Khang employee Minh Phuc said electronicsstores were not as crowded as expected, which has led to predictionsprices might fall further.

In Hanoi , MediaMart has aprogramme called "Golden hours, shocking prices", offering an LG LD31032-inch LCD TV for 5.99 million VND (315 USD), 52.60 USD cheaper thanusual, and all Sony LCD TVs at a discount of 1 million VND (52.60 USD).

It is also offering top trade-in prices for used televisionsets, DVD players, and electric fans on purchases of an LG 37LH2037-inch LCD TV or the Samsung 5.1TZ225 music system.

"Thenumber of customers coming to our centre every day is up by around 150percent," MediaMart marketing spokesman Nguyen Thi Thu Ha said.

Nguyen Kim appliances store on Trang Thi Street is offeringdiscounts of 10-30 percent till next Monday and free Sharp microwaveovens to 3,000 customers buying refrigerators over 300 litres orElectrolux washing machines.

Customers buying a JVC42-inch television at 15.9 million VND (836.8 USD) will get a freemicrowave oven worth 590,000 VND (31 USD).

Pico Plazasupermarket has also announced free microwave ovens to customersbuying products worth at least 7 million VND (368.4 USD).

Customers need to pay attention to quality and whether models aresuperseded, particularly with electronic goods. They also need to checkthe guarantee status. However, some stores said they guaranteed thequality and design of all discounted products.

"Many ofour discount products are current series, Ha said. "They are modernproducts with high technology.

"Discount programmes areof great benefit to our customers," she said./.

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