Hanoi (VNA) – For Vietnamese branded goods to come in a large quantity and affirm their positions in international distribution systems, Vietnamese exporters and manufacturers need to keep improving product quality and adapting to importers’ requirements on quality standards, quarantine, packaging, and product origin traceability, according to experts.
Many major export markets such as the EU and the US have imposed strict requirements on standards and the environment, especially green transformation for imports from Vietnam. This requires Vietnamese manufacturers and businesses to invest not only in production costs but also quality management, conformity assessments, or certifications.
Director of the Trade Promotion Agency under the Ministry of Industry and Trade (MoIT) Vu Ba Phu said that to support businesses, the agency regularly updates them on markets and their trade policies and standards for imports.
It also strengthens the innovation of trade promotion activities to diversify export markets and develop domestic ones, Phu said.
In addition to organising trade fairs and exhibitions in countries, the agency also sends delegations to international conferences, trade events to promote specific products.
Phu said that such activities have supported enterprises in finding stable sources of raw materials for export production, diversifying export markets, taking advantage of free trade agreements, strengthening connections, and participating deeply in the global value chain.
He added that Vietnam has been paying more attention to consumption activities on digital platforms, especially for seasonal agricultural products.
The MoIT is focusing on helping businesses improve their business skills on digital platforms, develop brands, and build capacity for businesses in six key economic regions across the country.
For examples, Phu’s agency recently launched trade promotion programmes in localities including Lao Cai, Ha Noi, Dak Lak, Ha Giang, and Bac Giang with livestreams on the Tik Tok platform to promote local specialties which brought about a total revenue of over 2 billion VND (nearly 80,000 USD) and reached over 50 million viewers.
Phu affirmed that the application of digital platforms in trade promotion is a decisive factor for the success of businesses in the current digital transformation context.
In 2025, the MoIT will continue to support businesses in developing markets, diversifying exports, and improving competitiveness. Trade promotion activities will focus on potential markets, key product lines and make use of digital technologies.
The ministry has been developing and implementing trade promotion plans towards key market groups and priority product groups in each period, in line with developments in the world economy, Phu noted./.
